3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

Fish Chart 2050 - The West Coast Foundation - The West Coast Foundation JPG
Fish Chart 2050 - The West Coast Foundation - The West Coast Foundation JPG

Fish Chart 2050 - The West Coast Foundation
The West Coast Foundation

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Fish Chart 2050 - The West Coast Foundation - The West Coast Foundation
Title of Entry: Fish Chart 2050
Brand: The West Coast Foundation
Product/Service: The West Coast Foundation
Client: The West Coast Foundation
Entrant Company: Stendahls
Creative Agency: Stendahls
Creative Director: Stendahls
Title of Piece: Poster #1
Title of Piece: Poster #2
Sector: 45054
Date of Release: 2019-01-06
Notes: According to a recent report, by the year 2050 there will be more plastic in the sea than fish. To help stop this rising tide of plastic, The West Coast Foundation in Sweden launches a “rubbish” initiative that targets beach-goers with a simple message: Let’s end littering on our beaches. To highlight one major environmental problem – plastic polluting in our oceans – we redesigned the classic Fish Chart where different types of fish are replaced with plastic items such as water bottles and food cartons. Billboards displaying the “new" fish chart are placed strategically along popular beachfront locations. Hopefully, the message will strike a powerful chord with beach-goers. And instead of leaving rubbish behind, they will leave better beaches for future generations to enjoy. The poster is also available for online shopping.