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Title of Entry:
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Jontex Sintony |
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Brand:
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Jontex |
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Product/Service:
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Jontex Sintony |
|
Client:
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Jontex |
|
Entrant Company:
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BETC São Paulo |
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Creative Agency:
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BETC São Paulo |
| Creative Director: |
Andrea Siqueira, Laura Azevedo |
| Art Director: |
André Batista, André Ignatiuk |
| Copywriter: |
Rodrigo Casanovas |
| Chief Creative Officer: |
Erh Ray |
| Sector: |
PUBLIC & SOCIAL |
| Account Executive: |
Lucas Nabuco, Bianca Chagas |
| Account Manager: |
Daniela Keller, Luana Gregorio |
| Illustrator: |
Imagefy Studio |
| Date of Release: |
2019-05-09 |
| Notes: |
Jontex Orgasm in Sintony is a condom brand launch in Brazil that has an internal gel that slows the male orgasm and is textured from the outside to stimulate the female orgasm. The campaign uses examples of speed and slowness that are in the collective unconscious: turtles x rabbits, snails x hummingbirds, sloths x cheetahs. The pieces sign: New Jontex Orgasm in Sintony. Speeds her up and slows him down. |
| Other Credits: |
ECD: Andrea Siqueira |
| Other Credits: |
Communications & PR: Camila Nakagawa |
| Other Credits: |
Media: Carlinha Gagliardi, Felippe Sobrinho, Andressa Lechugo, Thiago Costa, Cintia Hashimoto, Ruy Neto |
| Other Credits: |
Strategy: Agatha Kim, Bianca Brito, Mayara Pinheiro |
| Other Credits: |
Integrated Production Director: Anna Ferraz |
| Other Credits: |
Art Buyer: Andrea Carmassi, Edna Bombini |
| Other Credits: |
Graphic Production Director: Gilmar Souza |
| Other Credits: |
Graphic Production: Carlos Valeriano, Plinio Junior, Marcio Brusaferro, Marcos Nascimento, Adriana Wrege, Sabrina Zilli |
| Other Credits: |
Advertiser: Alexandra Romeo, Juliana Rufino, Beatriz Ribeiro |
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