CHANGE THE NORMAL, CHANGE THE WORLD - WWF
INTERNATIONAL NON-GOVERNMENTAL ORGANIZATION

Bronze

Title of Entry:	CHANGE THE NORMAL, CHANGE THE WORLD
Brand:	WWF
Product/Service:	INTERNATIONAL NON-GOVERNMENTAL ORGANIZATION
Client:	WWF-TURKEY
Entrant Company:	CONCEPT ISTANBUL
Creative Agency:	CONCEPT ISTANBUL
Judging URL:	https://vimeo.com/441436296/3fb85a83a2
Live site URL:	https://www.wwf.org.tr/
Title 1:	Change the normal, change the world Film
Title 2:	Change the normal, change the world Film
Title 2 URL (Optional):	https://vimeo.com/441436296/3fb85a83a2
Sector:	PUBLIC & SOCIAL
Date of Release:	2020-06-04
Chief Creative Officer:	KEREM ÖZKUT
Notes:	During the pandemic, commercials quickly grew clichéd. We saw many commercials that resembled one another, all with the message, “We’ll return to normal.” This was actually a good opportunity to note that our “normal” wasn’t normal. We took the clichés of the pandemic and created an ironic narrative by contrasting sounds and images. Through captivating images, we questioned mankind’s relationship with nature and generated environmental awareness for Earth Day.
Account Executive:	SERAP BALABAN, GİZEM PELİVAN
Account Manager:	BARIŞ ALEMDAR
Creative Director:	GÖKHAN ÖZDEMİR
Art Director:	BERKE GÜLÇİÇEK
Copywriter:	KÜBRA ÇAKIR
Other Credits:	MOTION GRAPHICS ARTIST - MÜMİN GÜNAL
Other Credits:	FFW CREATIVE STUDIO
Other Credits:	DIGITAL BUSINESS DEVELOPMENT & ACCOUNT DIRECTOR - BERNA AŞKIN
Other Credits:	PRODUCTION DIRECTOR - MERT TURAN
Other Credits:	STRATEGY DIRECTOR - ONUR AYDIN
Other Credits:	STRATEGIC PLANNING - AYTUĞ ATEŞ, SU SOLAK