18: CRAFT (Outstanding Direction (film/video))
JPEG
MP4
2m:00s
Santa Girl - Macy's
Macy's
Shortlist
| Title of Entry: | Santa Girl |
|---|---|
| Brand: | Macy's |
| Product/Service: | Macy's |
| Client: | Macy's |
| Entrant Company: | BBDO New York |
| Creative Agency: | BBDO New York |
| Craft Leader(s): | Garth Davis |
| Role: | Director |
| Chief Creative Officer: | David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY) |
| Creative Director: | Danilo Boer/ Marcos Kotlhar (ECD), Matt Brink/ Adam Livesay/ Taylor Marsh |
| Art Director: | Sho Matsuzaki (Senior Art Director) |
| Account Executive: | Steve Panawek/ Alexandra Britt (Planning Team) |
| Sector: | N/A |
| Account Manager: | Corey Cirillo/ Justin Perrelli/ Maddy Bell (Account Team) |
| Production Company: | Reset Content |
| Producer: | Executive Producer: Megan Moore, Director of Production: Dave Morrison, Line Producer: Matt MacLennan |
| Date of Release: | 2019-11-14 |
| Director: | Garth Davis |
| DOP: | Adam Arkapaw |
| Notes: | For over 160 years, Macy’s has been an advocate for the power of belief. So, when a little girl with a big dream of becoming Santa Claus is met with doubt and ridicule from her male classmates just because she’s a girl – she’ll stop at nothing to prove them wrong and demonstrate the magic of the season isn’t limited to a single gender. “Santa Girl” is a heartwarming, empowering holiday story about the magic of the season, the importance of supporting a child’s dreams, and remembering that anything can happen when we believe. Inspired by the iconic Santa Claus in the Macy’s Thanksgiving Day Parade, a young girl, Virginia, decides that she wants to spread joy and cheer throughout her town just like jolly, old St. Nick. Thanks to her own grit and determination and a little help from her parents and Macy’s, Virginia’s holiday wish comes true. |
| Editing Company: | Work Editorial |
| Editor: | Neil Smith, Assistant Editor: Audrey Weiner |
| Sound Engineer: | Sound Design: Brian Emrich |
| VFX Company: | Blacksmith VFX |
| Other Credits: | Group Executive Producer: Dan Blaney, Producer: Corie Rosenblatt |
| Other Credits: | Executive Producer: Erica Thompson, Producer: Chris Delarenal |
| Other Credits: | Executive Producer: Charlotte Arnold VFX Set Supervisor: Adrian Hurley VFX Producer: Tina Chen |
| Other Credits: | 2D Compositing Lead: Daniel Morris Compositors: Robert Bruce, Jacob Coy |
| Other Credits: | Final Mix: Sonic Union |
| Other Credits: | Mixer: Steve Rosen |
| Other Credits: | Music: Dustin O’Halloran, Rutger Hoedemaekers |
