4: AMBIENT AND EXPERIENTIAL (Experiential)
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Painted by Everyone - Bombay Sapphire
Bombay Sapphire
Shortlist
Title of Entry: | Painted by Everyone |
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Brand: | Bombay Sapphire |
Product/Service: | Bombay Sapphire |
Client: | Bacardi |
Entrant Company: | BBDO New York |
Creative Agency: | BBDO New York |
Creative Director: | Marcos Kotlhar/ Danilo Boer (Executive Creative Director), Mariana Oliveira/ Joaquin Salim |
Art Director: | Marc Park/ Woo Jae (Junior Art Director) |
Copywriter: | Allison Lackey/ Bryan Barnes (Associate Creative Directors) |
Chief Creative Officer: | David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY) |
Sector: | N/A |
Account Executive: | Steven Panariello/ Josh Goodman (Account Team) |
Account Manager: | Clare McGough (Social Manager)/ Ali Goldsmith (Comms Planner) |
Date of Release: | 2019-08-22 |
Notes: | Throughout the years, Bombay Sapphire has been a champion of creativity and inspiration, developing various campaigns to support up-and-coming artists, like “Art Without Labels,” and “Art In Progress.” This year, the brand wanted to facilitate creativity for those outside the art world. Painted by Everyone is a public art installation from Bombay Sapphire, which combined a series of contributions from around the country into a singular work of art. Users could log in from anywhere into our website, and add their mark to our live canvas using state-of-the-art robotic technology. The stunt generated over 7000 unique marks and 152,211,620 impressions, and several mentions in publications like AdWeek, Forbes, and local stations across the country. |
Other Credits: | David Rolfe (Head of Integrated Production) |
Other Credits: | Adrienne Katz (Executive Experiential Producer) |
Other Credits: | Tatiana Lanier (Junior Producer) |
Other Credits: | VT Pro Design (Production Company) |
Other Credits: | Jonathan Sager: Project Manager |
Other Credits: | Michael Fullman: Chief Creative Officer ,Matthew Wachter: Creative Technology Director, Harry Souders: Chief Technology Officer |
Other Credits: | Colin Honigam: Creative Technologist , Scott Cooper: Design Engineer |
Other Credits: | Hayk Khanjian/ Nico Yernazian: Production Manager |
Other Credits: | Jordan Ariel: Design Director, Michael Lee: Creative Producer |