Taking 'GIRLS' out of Beyoncé's "Run the World" - DNB Bank
Investment Banking

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Title of Entry:	Taking 'GIRLS' out of Beyoncé's "Run the World"
Brand:	DNB Bank
Product/Service:	Investment Banking
Client:	DNB Bank
Entrant Company:	TRY
Creative Agency:	TRY
Art Director:	Eirik Sørensen, Egil Pay, Anette Bellika Finnanger, Thea Bjørndal Iversen
Copywriter:	Caroline Riis
Account Executive:	Kristina Skogen Tangeraas & Arne Eggen
Sector:	FINANCIAL
Production Company:	NewLand
Producer:	Erik Torell
Date of Release:	2019-09-13
Director:	Sheila Johansson
DOP:	Sophia Olsson
Notes:	To spark an important conversation about economic gender equality, DNB (Norways largest bank) got Beyoncé's approval to remove the word 'Girls' from her most iconic song "Run the World".
Editor:	Emma Backman
Sound Engineer:	Ellinor Nilsson
Music Company:	Ohlogy
Other Credits:	Ingrid Linjordet & Katharina Fries - Project Manager
Other Credits:	Joel Rostmark - Producer
Other Credits:	Goran Obad & Henrik Hawor- Music Supervisors
Other Credits:	Aina Lemoen Lunde, Mette Olsen & Pia Svärd - Client