20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)

Beat Machine - Bacardi - Bacardi JPG

Beat Machine - Bacardi
Bacardi

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Beat Machine - Bacardi - Bacardi

Silver

Title of Entry: Beat Machine
Brand: Bacardi
Product/Service: Bacardi
Client: Bacardi
Entrant Company: BBDO New York
Creative Agency: BBDO New York
Judging URL: http://bacardi-beatmachine-entry.com/social/
Chief Creative Officer: David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY)
Account Executive: Steven Panariello/ Josh Goodman/ Meghan Wood/ Aimee Chimera (Account Team)
Creative Director: Marcos Kotlhar/ Danilo Boer (Executive Creative Director)
Sector: 38261
Art Director: Sho Matsuzaki (Senior Art Director)
Copywriter: Gabrielle Attia/ Bruno Borges (Associate Creative Director)
Date of Release: 2019-08-08
Notes: Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine. The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%... The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard.
Other Credits: David Rolfe (Head of Integrated Production), Sofia Handler (Executive Producer), Molly Ross (Producer), Julia Millison (Music Producer)
Other Credits: Clare McGough (Social Manager), Jessica Strode/ Steve Panawek/ Jen Leung/ Ali Goldsmith (Planning Team)
Other Credits: Stink (Production Company)
Other Credits: Final Cut (Editorial), Blacksmith (Post VFX Company)
Other Credits: Sonic Union (Sound Post), Sound Tree (Music House), The Mill (Color)
Other Credits: Jovan Todorovic (Director)