20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)
Beat Machine - Bacardi
|Title of Entry:||Beat Machine|
|Entrant Company:||BBDO New York|
|Creative Agency:||BBDO New York|
|Title 1:||Beat Machine|
|Title 2:||The Beat Machine by BACARDÍ | Major Lazer x Anitta “MAKE IT HOT”|
|Title 2 URL (Optional):||https://www.youtube.com/watch?v=1PJD5XJuvr4|
|Chief Creative Officer:||David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY)|
|Account Executive:||Steven Panariello/ Josh Goodman/ Meghan Wood/ Aimee Chimera (Account Team)|
|Creative Director:||Marcos Kotlhar/ Danilo Boer (Executive Creative Director)|
|Art Director:||Sho Matsuzaki (Senior Art Director)|
|Copywriter:||Gabrielle Attia/ Bruno Borges (Associate Creative Director)|
|Date of Release:||2019-08-08|
|Notes:||Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine.
The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%...
The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard.
|Other Credits:||David Rolfe (Head of Integrated Production), Sofia Handler (Executive Producer), Molly Ross (Producer), Julia Millison (Music Producer)|
|Other Credits:||Clare McGough (Social Manager), Jessica Strode/ Steve Panawek/ Jen Leung/ Ali Goldsmith (Planning Team)|
|Other Credits:||Stink (Production Company)|
|Other Credits:||Final Cut (Editorial), Blacksmith (Post VFX Company)|
|Other Credits:||Sonic Union (Sound Post), Sound Tree (Music House), The Mill (Color)|
|Other Credits:||Jovan Todorovic (Director)|