20: THE MEDIA MAGIC AWARD
(THE MEDIA MAGIC AWARD)
Beat Machine - Bacardi
Bacardi
Silver
|
Title of Entry:
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Beat Machine |
|
Brand:
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Bacardi |
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Product/Service:
|
Bacardi |
|
Client:
|
Bacardi |
|
Entrant Company:
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BBDO New York |
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Creative Agency:
|
BBDO New York |
|
Judging URL:
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http://bacardi-beatmachine-entry.com/social/ |
| Chief Creative Officer: |
David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY) |
| Account Executive: |
Steven Panariello/ Josh Goodman/ Meghan Wood/ Aimee Chimera (Account Team) |
| Creative Director: |
Marcos Kotlhar/ Danilo Boer (Executive Creative Director) |
| Sector: |
38261 |
| Art Director: |
Sho Matsuzaki (Senior Art Director) |
| Copywriter: |
Gabrielle Attia/ Bruno Borges (Associate Creative Director) |
| Date of Release: |
2019-08-08 |
| Notes: |
Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine.
The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%...
The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard.
|
| Other Credits: |
David Rolfe (Head of Integrated Production), Sofia Handler (Executive Producer), Molly Ross (Producer), Julia Millison (Music Producer) |
| Other Credits: |
Clare McGough (Social Manager), Jessica Strode/ Steve Panawek/ Jen Leung/ Ali Goldsmith (Planning Team) |
| Other Credits: |
Stink (Production Company) |
| Other Credits: |
Final Cut (Editorial), Blacksmith (Post VFX Company) |
| Other Credits: |
Sonic Union (Sound Post), Sound Tree (Music House), The Mill (Color) |
| Other Credits: |
Jovan Todorovic (Director) |
JPG
