17: PRINT DESIGN (Packaging)
The Powerful Human Battery - Nanfu Battery
|Title of Entry:||The Powerful Human Battery|
|Entrant Company:||The Nine Shanghai|
|Creative Agency:||The Nine Shanghai|
|Creative Director:||Jody Xiong|
|Art Director:||Jody Xiong|
|Chief Creative Officer:||Jody Xiong|
|Account Manager:||Siqi Zhu|
|Illustrator:||Hu Mo / Liu Junhao|
|Date of Release:||2019-12-29|
|Notes:||Nanfu Battery Co. is an alkaline battery manufacturer and supplier. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of packages.
Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power. We chose the characters of Shaolin Kungfu monks, and sumo wrestlers, combined their positioned body with their inverted body, made their heads embedded into battery box, linked with springs. Two characters respectively formed a group of powerful human batteries. This form symbolizes the rich energy provided by Nanfu Battery.