18: CRAFT (Outstanding Direction (film/video))

Everyone Can Be Life's Artist - Times China Property - Times China Property JPG
Everyone Can Be Life's Artist - Times China Property - Times China Property MOV 3m:21s

Everyone Can Be Life's Artist - Times China Property
Times China Property

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Everyone Can Be Life's Artist - Times China Property - Times China Property

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Title of Entry: Everyone Can Be Life's Artist
Brand: Times China Property
Product/Service: Times China Property
Client: Times China Property
Entrant Company: The Nine Shanghai
Creative Agency: The Nine Shanghai
Craft Leader(s): Jody Xiong
Chief Creative Officer: Jody Xiong
Art Director: Jody Xiong
Copywriter: Candy Chen
Sector: 38264
Account Manager: Siqi Zhu
Production Company: HiCoolFilms.China
Producer: Patrick Zhang
Date of Release: 2020-03-29
Director: TianXiao Chen
DOP: Junhao Xu
Notes: Times China Property is one of the biggest real estate company in China. In 2019, the 20th anniversary of the brand, they expect to create a film to communicate with their consumers and increase brand awareness. In 2020, the coronavirus (COVID-19) pandemic is destroying people’s lives,depressing the economy and crumbling human minds. In Joseph Beuys ’s proclamation, ‘everyone is an artist', and we suggest our life that in each minute, each second and each breath we take could all be the best art. Therefore, we developed the concept of "Everyone Can Be Life's Artist" to celebrate the creative power of the people that exist everywhere and to encourage people to rediscover the joy of life and faith to keep living. We create a short music video called ‘Everyone Can Be Life's Artist’. It is a peaceful song with ethereal and whisper and soulful singing, awakens the soul of the artist in everyone’s body. You could be the girl dancing with the wind on the terrace, using bed sheets to make a sculpture that looks flowing; you could be the man with boxing gloves covered in paint, and turn your training into a passionate painting creation; you could happily create a huge dream with toys like a child... Through the clips of different characters' lives, this film shows the vigorous vitality of people being life’s artist, it not only conveys the concept of living art in contemporary China, but also a portrait of how people living optimistically in the face of the epidemic.
Other Credits: Agency:The Nine Shanghai Founder and Chief Creative Officer: Jody Xiong Art Director: Jody Xiong Copywriter: Candy Chen, Sia Xu Director:TianXiao Chen Account Executive :Susan Zhu Production House :HiCoolFilms.China Executive Producer:Patrick Zhang Assistant Director: Feng Xiaotao Project Manager :Tony Zhao Music: Syn Musico Music Producer: Zhenzhen Line Producer :Ice Location Manager :NoNo , Feven D.O.P :Junhao Xu Camera Operator :ChengMin Zhang Gaffer :JunFeng Cao Gaffer Crew :Fuhang Cao, JinLiang Hong Art Director : Otto Chen Assistant Art : ChaoFan Sun Props :Qiang Li Styling Director :WenShuo Li Costume & Makeup Team :LiLi Yu,You Yi,Ci Yao,Chun He,Xiao Ze Flyingcam :SiTeng Yang Casting :JingHua Guo,JunWei Xu,Jin Fang Equipment Support:WeiSheng Studio ShangHai DIT :ShuaiYu Studio Runner:Qi Zhong Post Producer:Major Zhang Editor :BbK Online :ahlo(H.K China) TC :GuangYao Geng