17: PRINT DESIGN (Art Direction (any category))

Citroën Scarves - Citroën Scarves - Citroën JPG
Citroën Scarves - Citroën Scarves - Citroën JPG
Citroën Scarves - Citroën Scarves - Citroën JPG
Citroën Scarves - Citroën Scarves - Citroën JPG
Citroën Scarves - Citroën Scarves - Citroën JPG
Citroën Scarves - Citroën Scarves - Citroën JPG
Citroën Scarves - Citroën Scarves - Citroën MP4 1m:34s

Citroën Scarves - Citroën
Citroën Scarves

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Citroën Scarves - Citroën - Citroën Scarves

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Title of Entry: Citroën Scarves
Brand: Citroën
Product/Service: Citroën Scarves
Client: Citroën
Entrant Company: BETC São Paulo
Creative Agency: BETC São Paulo
Creative Director: Lucas Ribeiro, Alexandre Kazuo
Art Director: Alexandre Kazuo, Guilherme Possobon, Ligia Fava, Juliano Brito, Victor Piva, Micael Andrade
Copywriter: Lucas Ribeiro, Victor Castelo, Arthur Zambone
Chief Creative Officer: Erh Ray
Sector: 38260
Account Executive: Marcela Jundurian
Account Manager: Heloisa Figueiredo
Date of Release: 2019-04-30
Notes: To celebrate Citroën's centennial in 2019, we have transformed the most innovative and striking elements of the most historic cars launched over 100 years into handkerchiefs, this fashion element famous for being used by the French. There were 20 kinds of scarves in which each had a unique design and elements. An object of desire perfect for brand lovers and collectors. And a way to make the innovations never go out of style. The project is still being made in partnership with ScarfMe, one of the largest scarves brand in Brazil and also US.
URL Link (optional): https://youtu.be/PpVvjpmKsvU
Other Credits: ECD: Andrea Siqueira
Other Credits: Strategy: Agatha Kim, Renato Duo, Jaqueline Silva
Other Credits: Media: Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte
Other Credits: Motion: Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim
Other Credits: Audio Production Company: Jamute
Other Credits: Editorial Photography: Thinkers (Rodrigo Maltchique)
Other Credits: Still Photography: Estúdio Genga
Other Credits: Advertiser: Antoine Gaston Breton, Silvia Torrecillas, Helena Costa