#HerSheGallery - HERSHEYs Br
#HerSheGallery

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Title of Entry:	#HerSheGallery
Brand:	HERSHEYs Br
Product/Service:	#HerSheGallery
Client:	HERSHEYs Br
Entrant Company:	BETC São Paulo
Creative Agency:	BETC São Paulo
Creative Director:	Gabriel Sotero, Murilo Melo
Art Director:	Andre Batista, Diego Canhisares, Fernanda Peka, Milena Cabral
Copywriter:	James Doring, Rodrigo Casanovas
Chief Creative Officer:	Erh Ray
Sector:	CONFECTIONERY & SNACKS
Account Executive:	Renan Santos
Account Manager:	Fernanda Modena, Izabel Petegrosso
Date of Release:	2020-05-03
Notes:	For years Hershey’s has been changing its packaging. But only in 2020 something occurred to us. Her. She. Noticed? For International Women's Day, we made the strongest change ever. We turned real packaging into a canvas, and invited artists to showcase their work. But these are not commemorative packages. They're an exhibition. Each woman created something from scratch specifically for the “Her” and “She” wrappers. In few days limited edition was sold out at supermarkets. We also opened our social networks to invite all women to participate. The response was huge: illustrators, writers, singers, dancers and many more shared their work in order to be featured in the HerShe Gallery. In 1 week we’ve had: 1 billion total impressions; US$300,000.00 in earned media; A limited edition sold out; And best of all: 100% positive feeling. HerShe Gallery. Showcasing female talent, one bar at a time.
URL Link (optional):	https://www.instagram.com/p/B9e9rGlF3Tp/
Other Credits:	ECD: Andrea Siqueira
Other Credits:	Media: Carlinha Gagliardi, Carlos Jordão, Julia Camargo, Dorilangio Souza
Other Credits:	Strategy: Agatha Kim, Renato Duo, Mirella Nascimento, Milena Nakata, Isabela Cury, Jessica Scaraficci
Other Credits:	Integrated Production Director: Anna Luisa Ferraz
Other Credits:	Production Team: Andrea Carmassi, Priscyla Farina
Other Credits:	Production Company: Modernista Creative Producers
Other Credits:	Directors: Alexandre Lucas, André Inácio; Executive Production: Marcelo Monteiro, Alexandre Lucas; Account: Iara Demartini, Marina Pimental; Production Company Creative Direction: Alexandre Lucas
Other Credits:	Post-production and editing: The End
Other Credits:	Sound Production Company: Canja Audio Culture; Account: Guga Costa, Ana Flor
Other Credits:	Advertiser: Marcel Sacco, Emerson Cação, Rodrigo Campos