17: PRINT DESIGN (Corporate/Brand Identity)

#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br MP4 1m:57s

#eKingPelé - PUMA Br
#eKingPelé

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#eKingPelé - PUMA Br - #eKingPelé

Shortlist

Title of Entry: #eKingPelé
Brand: PUMA Br
Product/Service: #eKingPelé
Client: PUMA Br
Entrant Company: BETC São Paulo
Creative Agency: BETC São Paulo
Creative Director: Gabriel Sotero, Murilo Melo
Art Director: Leandro Oliveira, Vitor Chagas, Raul Lima
Copywriter: Victor Castelo
Chief Creative Officer: CCO: Erh Ray
Sector: 38259
Account Manager: Giovana Degen
Illustrator: André Batista, André Ignatiuk
Date of Release: 2019-11-19
Photographer: Tiago Cauduro, Nestor Grun
Notes: On November 19th, completed 50 years since King Pelé scored his thousandth goal. We invited everybody to join this beautiful tribute and make Pelé score one thousand goals again, this time on video games. People only had to score a goal with the Pelé's avatar in any kind of video game and share on social media with the hashtag #eKingPelé. Some video game joysticks have a button called “share” that people can share the goal in real time. But if the video game doesn’t have this possibility people could film the screen with their cellphones and share the goal any way.
Typography: André Batista, André Ignatiuk
URL Link (optional): https://twitter.com/pumafootball/status/1196836557988225026?s=20
Other Credits: ECD: Andrea Siqueira
Other Credits: Media: Carlinha Gagliardi, Fabricio Duarte, Stephanie Scibor; BI: Felix Fontes
Other Credits: Strategy: Agatha Kim, Mirella Nascimento
Other Credits: Integrated Production Director: Anna Ferraz
Other Credits: Production Company: Modernista Creative Producers; Executive Producer: Marcelo Monteiro; Directors: Alexandre Lucas, André Inácio; Production Coordinator: Juan Alberto
Other Credits: Editing and Post-Production: The End; 3D Modelling: Paulo Filipe Souza
Other Credits: Sound Company: Satelite Audio; Music Directors: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck; Customer Service: Renata Costa, Nicole Bonnet
Other Credits: Music Production: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra; Finalization: Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna Production Coordination: Ana Cordeiro, Mariana Tardelli, Rafa Oliveira; General Assistant: Renan Marques
Other Credits: Social Media Partner: Vbeta; Community Manager: Roberta Raduan, Thais Souza
Other Credits: Advertiser: Fabio Kadow, Isabella Quarterone, Rubia Pria