5: SOCIAL (Social Campaign)

#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br JPG
#eKingPelé - #eKingPelé - PUMA Br MP4 2m:03s

#eKingPelé - PUMA Br

#eKingPelé - PUMA Br - #eKingPelé


Title of Entry: #eKingPelé
Brand: PUMA Br
Product/Service: #eKingPelé
Client: PUMA Br
Entrant Company: BETC São Paulo
Creative Agency: BETC São Paulo
Judging URL: https://www.instagram.com/p/B5DR7t5Ar04/?utm_source=ig_web_copy_link
Title 1: Pele (the football player) networks
Title 2: Pele (the football player) networks
Title 2 URL (Optional): https://www.instagram.com/p/B5DZcM0l2aK/?utm_source=ig_web_copy_link
Title 3: Pumafootball Global twitter
Title 3 URL (Optional): https://twitter.com/pumafootball/status/1196836557988225026?s=20
Title 4: Puma brazil Instagram
Title 4 URL (Optional): https://www.instagram.com/p/B5DR7t5Ar04/?igshid=17dxvamlek2hs
Title 5: Puma brazil Instagram
Title 5 URL (Optional): https://www.instagram.com/p/B5DnDdfHcaf/?igshid=kpy3m01vj3y
Title 6: Puma brazil Instagram
Title 6 URL (Optional): https://www.instagram.com/p/B5F9mPOh3BE/?igshid=1neztqe74guwc
Date of Release: 2019-11-19
Support URL: https://youtu.be/j5-PBDF4Xi0
Chief Creative Officer: Erh Ray
Notes: On November 19th, completed 50 years since King Pelé scored his thousandth goal. We invited everybody to join this beautiful tribute and make Pelé score one thousand goals again, this time on video games. People only had to score a goal with the Pelé's avatar in any kind of video game and share on social media with the hashtag #eKingPelé.

Some video game joysticks have a button called “share” that people can share the goal in real time. But if the video game doesn’t have this possibility people could film the screen with their cellphones and share the goal any way.
Account Manager: Giovana Degen
Creative Director: Gabriel Sotero, Murilo Melo
Production Company: Modernista Creative Producers
Art Director: Leandro Oliveira, Vitor Chagas, Raul Lima
Copywriter: Victor Castelo
Other Credits: Executive Creative Director: Andrea Siqueira
Other Credits: Typography / Press Kit Illustration: André Batista, André Ignatiuk
Other Credits: Media: Carlinha Gagliardi, Fabricio Duarte, Stephanie Scibor; BI: Felix Fontes; Strategy: Agatha Kim, Mirella Nascimento
Other Credits: Integrated Production Director: Anna Luisa Ferraz
Other Credits: Executive Producer: Marcelo Monteiro; Directors: Alexandre Lucas, André Inácio; Photography Director: Tiago Cauduro, Nestor Grun; Production Coordinator: Juan Alberto
Other Credits: Editing and Post-Production: The End; 3D Modelling: Paulo Filipe Souza
Other Credits: Sound Company: Satelite Audio; Music Directors: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck; Customer Service: Renata Costa, Nicole Bonnet
Other Credits: Music Production: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra; Finalization: Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna; Production Coordination: Ana Cordeiro, Mariana Tardelli, Rafa Oliveira; General Assistant: Renan Marques
Other Credits: Social Media Partner: Vbeta; Community Manager: Roberta Raduan, Thais Souza
Other Credits: Advertiser: Fabio Kadow, Isabella Quarterone, Rubia Pria
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