The Motherfuck*** Line - Bancolombia
Sufi - Auto loans and financing

Shortlist

Title of Entry:	The Motherfuck*** Line
Brand:	Bancolombia
Product/Service:	Sufi - Auto loans and financing
Client:	Juliana Velasquez
Entrant Company:	Sancho BBDO
Creative Agency:	Sancho BBDO
Creative Director:	Rodrigo Uribe
Art Director:	David Rubio
Designer:	Javier Aparicio
Copywriter:	Cristian Camilo Díaz
Chief Creative Officer:	Hugo Corredor, Giovanni Martinez, Mario Lagos, Sergio León
Sector:	FINANCIAL
Account Executive:	Maria Alejandra Peñalosa
Account Manager:	Nicolás Duarte
Date of Release:	2019-10-07
Photographer:	Oriental Films
Notes:	To reduce stress levels caused bye traffic jam in the city with the worst traffic in the world, it wasn’t enough with billboards or traditional formats, that’s why we created a phone line: #640, a free customer service that specializes in listening rudeness of anyone, so people could release all their anger on cell phone and not on the road.
Other Credits:	Dron Shots: Juan Ospina
Other Credits:	Dron Shots: Juan Ospina