The Motherfuck*** Line - Bancolombia
Sufi - Auto loans and financing

Shortlist

Title of Entry:	The Motherfuck*** Line
Brand:	Bancolombia
Product/Service:	Sufi - Auto loans and financing
Client:	Juliana Velasquez
Entrant Company:	Sancho BBDO
Creative Agency:	Sancho BBDO
Duration of Entry:	02:10
Chief Creative Officer:	Rodrigo Uribe
Creative Director:	Cristian Díaz
Art Director:	Javier Aparicio
Copywriter:	Cristian Díaz
Account Executive:	Maria García
Sector:	FINANCIAL
Account Manager:	Nicolás Duarte
Production Company:	Sancho BBDO
Producer:	Oriental Film
Date of Release:	2019-10-07
Director:	Oriental Films
Notes:	To reduce stress levels caused bye traffic jam in the city with the worst traffic in the world, it wasn’t enough with billboards or traditional formats, that’s why we created a phone line: #640, a free customer service that specializes in listening rudeness of anyone, so people could release all their anger on cell phone and not on the road.
Editing Company:	Oriental Films
VFX Company:	Oriental Films
Post Production Company:	Oriental Films