11: BRAND PURPOSE (Brand Activism)

The Motherfuck*** Line - Sufi - Auto loans and financing - Bancolombia JPG
The Motherfuck*** Line - Sufi - Auto loans and financing - Bancolombia MP4 2m:10s
The Motherfuck*** Line - Sufi - Auto loans and financing - Bancolombia PDF

The Motherfuck*** Line - Bancolombia
Sufi - Auto loans and financing

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The Motherfuck*** Line - Bancolombia - Sufi - Auto loans and financing
Title of Entry: The Motherfuck*** Line
Brand: Bancolombia
Product/Service: Sufi - Auto loans and financing
Client: Juliana Velasquez
Entrant Company: Sancho BBDO
Creative Agency: Sancho BBDO
Duration of Entry: 02:10
Chief Creative Officer: Rodrigo Uribe
Creative Director: Cristian Díaz
Art Director: Javier Aparicio
Copywriter: Cristian Díaz
Account Executive: Maria García
Sector: 38269
Account Manager: Nicolás Duarte
Production Company: Sancho BBDO
Producer: Oriental Film
Date of Release: 2019-10-07
Director: Oriental Films
Notes: To reduce stress levels caused bye traffic jam in the city with the worst traffic in the world, it wasn’t enough with billboards or traditional formats, that’s why we created a phone line: #640, a free customer service that specializes in listening rudeness of anyone, so people could release all their anger on cell phone and not on the road.
Editing Company: Oriental Films
VFX Company: Oriental Films
Post Production Company: Oriental Films