11: BRAND PURPOSE
(Brand Activism)
The Motherfuck*** Line - Bancolombia
Sufi - Auto loans and financing
Shortlist
Title of Entry:
|
The Motherfuck*** Line |
Brand:
|
Bancolombia |
Product/Service:
|
Sufi - Auto loans and financing |
Client:
|
Juliana Velasquez |
Entrant Company:
|
Sancho BBDO |
Creative Agency:
|
Sancho BBDO |
Duration of Entry:
|
02:10 |
Chief Creative Officer: |
Rodrigo Uribe |
Creative Director: |
Cristian Díaz |
Art Director: |
Javier Aparicio |
Copywriter: |
Cristian Díaz |
Account Executive: |
Maria García |
Sector: |
FINANCIAL |
Account Manager: |
Nicolás Duarte |
Production Company: |
Sancho BBDO |
Producer: |
Oriental Film |
Date of Release: |
2019-10-07 |
Director: |
Oriental Films |
Notes: |
To reduce stress levels caused bye traffic jam in the city with the worst traffic in the world, it wasn’t enough with billboards or traditional formats, that’s why we created a phone line: #640, a free customer service that specializes in listening rudeness of anyone, so people could release all their anger on cell phone and not on the road. |
Editing Company: |
Oriental Films |
VFX Company: |
Oriental Films |
Post Production Company: |
Oriental Films |