11: BRAND PURPOSE
(Brand Activism)
The Motherfuck*** Line - Bancolombia
Sufi - Auto loans and financing
Shortlist
|
Title of Entry:
|
The Motherfuck*** Line |
|
Brand:
|
Bancolombia |
|
Product/Service:
|
Sufi - Auto loans and financing |
|
Client:
|
Juliana Velasquez |
|
Entrant Company:
|
Sancho BBDO |
|
Creative Agency:
|
Sancho BBDO |
|
Duration of Entry:
|
02:10 |
| Chief Creative Officer: |
Rodrigo Uribe |
| Creative Director: |
Cristian Díaz |
| Art Director: |
Javier Aparicio |
| Copywriter: |
Cristian Díaz |
| Account Executive: |
Maria García |
| Sector: |
FINANCIAL |
| Account Manager: |
Nicolás Duarte |
| Production Company: |
Sancho BBDO |
| Producer: |
Oriental Film |
| Date of Release: |
2019-10-07 |
| Director: |
Oriental Films |
| Notes: |
To reduce stress levels caused bye traffic jam in the city with the worst traffic in the world, it wasn’t enough with billboards or traditional formats, that’s why we created a phone line: #640, a free customer service that specializes in listening rudeness of anyone, so people could release all their anger on cell phone and not on the road. |
| Editing Company: |
Oriental Films |
| VFX Company: |
Oriental Films |
| Post Production Company: |
Oriental Films |
JPG
MP4
2m:10s
