4: AMBIENT AND EXPERIENTIAL (Experiential)
JPG
MP4
2m:03s
#eKingPelé - PUMA Br
#eKingPelé
Shortlist
| Title of Entry: | #eKingPelé |
|---|---|
| Brand: | PUMA Br |
| Product/Service: | #eKingPelé |
| Client: | PUMA Br |
| Entrant Company: | BETC São Paulo |
| Creative Agency: | BETC São Paulo |
| Creative Director: | Gabriel Sotero, Murilo Melo |
| Art Director: | Leandro Oliveira, Vitor Chagas, Raul Lima |
| Copywriter: | Victor Castelo |
| Chief Creative Officer: | CCO: Erh Ray |
| Sector: | APPAREL |
| Account Manager: | Giovana Degen |
| Illustrator: | André Batista, André Ignatiuk |
| Date of Release: | 2019-11-19 |
| Photographer: | Tiago Cauduro, Nestor Grun |
| Notes: | On November 19th, completed 50 years since King Pelé scored his thousandth goal. We invited everybody to join this beautiful tribute and make Pelé score one thousand goals again, this time on video games. People only had to score a goal with the Pelé's avatar in any kind of video game and share on social media with the hashtag #eKingPelé. Some video game joysticks have a button called “share” that people can share the goal in real time. But if the video game doesn’t have this possibility people could film the screen with their cellphones and share the goal any way. |
| Typography: | André Batista, André Ignatiuk |
| URL Link (optional): | https://twitter.com/pumafootball/status/1196836557988225026?s=20 |
| Other Credits: | ECD: Andrea Siqueira |
| Other Credits: | Media: Carlinha Gagliardi, Fabricio Duarte, Stephanie Scibor; BI: Felix Fontes |
| Other Credits: | Strategy: Agatha Kim, Mirella Nascimento |
| Other Credits: | Integrated Production Director: Anna Ferraz |
| Other Credits: | Production Company: Modernista Creative Producers; Executive Producer: Marcelo Monteiro; Directors: Alexandre Lucas, André Inácio; Production Coordinator: Juan Alberto |
| Other Credits: | Editing and Post-Production: The End; 3D Modelling: Paulo Filipe Souza |
| Other Credits: | Sound Company: Satelite Audio; Music Directors: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck; Customer Service: Renata Costa, Nicole Bonnet |
| Other Credits: | Music Production: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra; Finalization: Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna Production Coordination: Ana Cordeiro, Mariana Tardelli, Rafa Oliveira; General Assistant: Renan Marques |
| Other Credits: | Social Media Partner: Vbeta; Community Manager: Roberta Raduan, Thais Souza |
| Other Credits: | Advertiser: Fabio Kadow, Isabella Quarterone, Rubia Pria |
