17: PRINT DESIGN (Packaging)

Sorority Packs - eQlibri - PEPSICO JPG
Sorority Packs - eQlibri - PEPSICO JPG
Sorority Packs - eQlibri - PEPSICO JPG
Sorority Packs - eQlibri - PEPSICO JPG
Sorority Packs - eQlibri - PEPSICO JPG
Sorority Packs - eQlibri - PEPSICO JPG
Sorority Packs - eQlibri - PEPSICO MOV 1m:42s

Sorority Packs - PEPSICO
eQlibri

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Sorority Packs - PEPSICO - eQlibri

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Title of Entry: Sorority Packs
Brand: PEPSICO
Product/Service: eQlibri
Client: PEPSICO
Entrant Company: BETC São Paulo
Creative Agency: BETC São Paulo
Creative Director: Andrea Siqueira, Laura Azevedo
Art Director: Vinicius Theodoro, Fernanda Peka, Micael Andrade, Gustavo Guives Leal
Copywriter: Andrea Siqueira, Laura Azevedo, Tiago Melchior, Zeca Castilho, Chico Lucas
Chief Creative Officer: Erh Ray
Sector: 38263
Account Executive: Camila Rodrigues, Guilherme Linares, Maíra Castro
Account Manager: Daniela Keller, Fernanda Modena
Illustrator: Helena Sbeghen
Date of Release: 2019-03-11
Notes: eQlibri is a Pepsico snack brand that supports women's self-acceptance. To fight against damaging stereotypes and inequatilities, we took a stand and turned our own packaging into billboards to highlight diversity and equity. On the front, dozens of illustrations combined a squad of women of all accents, colors and ahapes. On the back, the hashtag #WomenToFollow invited the audience to discover the work of amazing women, creating a network that inspires each other. And we also created the Table For Change. What was once a nutrition facts table became a table with the wage gap between men and women in various industries. After all, there's nothing better to feed the change than knowledge. We handed over those packaging with the Table for Change at the most relevant business woman event in Brazil: MarieClaire Summit event, with selected 70 important CEOs. After all, there's nothing better to feed the change than knowledge. To show our support to women, rip off old labels, inspire them to feel proud about themselves and willing to support each other.
URL Link (optional): https://youtu.be/t8hZ_Si1rYU
Other Credits: ECD: Andrea Siqueira
Other Credits: RTV Production: Anna Ferraz, Mari Goebel, Stella Violla
Other Credits: Graphic Production: Gilmar Tadeu de Souza, Carlos Valeriano
Other Credits: Strategy: Agatha Kim, Dannyllo Silveira, Milena Nakata, Ellen Rodrigues
Other Credits: Communications & PR: Camila Nakagawa
Other Credits: Media: Ariane Finavaro, Marcel Santos
Other Credits: Video Production Company: Tüzüü
Other Credits: Motion: João MacFarland
Other Credits: Audio Production Company: Squad
Other Credits: Advertiser: Daniela Cachich, Mariana Campana, Mariana Gozzi