18: CRAFT (Craft Campaign (any media))

AIP Rewards: Pointlism - AIP Rewards - AIP JPG
AIP Rewards: Pointlism - AIP Rewards - AIP JPG
AIP Rewards: Pointlism - AIP Rewards - AIP JPG

AIP Rewards: Pointlism - AIP
AIP Rewards

Share:
AIP Rewards: Pointlism - AIP - AIP Rewards

Shortlist

Title of Entry: AIP Rewards: Pointlism
Brand: AIP
Product/Service: AIP Rewards
Client: AIP
Entrant Company: AIP
Creative Agency: AIP
Craft Leader(s): Pedro Rodrigues V.; Miguel Ueno.
Creative Director: Pedro Rodrigues V.
Art Director: Miguel Ueno
Copywriter: Pedro Rodrigues V.
Sector: 45054
Date of Release: 2020-02-01
Notes: Media campaign to publicize the rewards of the AIP loyalty program. The more points the customer collects, the greater the travel distance he can take. And to demonstrate this, we brought real paintings that are in the public domain and are made with the artistic technique of small dots forming an image of the tourist destination.