18: CRAFT (Craft Campaign (any media))
JPG
JPG
JPG
AIP Rewards: Pointillism - AIP
AIP Rewards
Shortlist
Title of Entry: | AIP Rewards: Pointillism |
---|---|
Brand: | AIP |
Product/Service: | AIP Rewards |
Client: | AIP |
Entrant Company: | AIP |
Creative Agency: | AIP |
Craft Leader(s): | Pedro Vidor, Miguel Soares. |
Role: | Creative Leaders |
Creative Director: | Pedro Vidor, Miguel Soares. |
Art Director: | Miguel Soares. |
Copywriter: | Pedro Vidor, Miguel Soares. |
Sector: | N/A |
Date of Release: | 2020-02-01 |
Notes: | Media campaign to publicize the rewards of the AIP loyalty program. The more points the customer collects, the greater the travel distance he can take. And to demonstrate this, we brought real paintings that are in the public domain and are made with the artistic technique of small dots forming an image of the tourist destination. |
Full Credits: | Creatives: Pedro Vidor, Miguel Soares. |