3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))
LUCKATIONS - Baloto
|Title of Entry:||LUCKATIONS|
|Entrant Company:||Sancho BBDO|
|Creative Agency:||Sancho BBDO|
|Creative Director:||Diego Fernando Forero / Nicolás Acosta /Oscar Ramirez / Emerson Martínez|
|Art Director:||Claudia Castiblanco|
|Copywriter:||Fernanda Basto / Steeven León / Javier Suarez|
|Chief Creative Officer:||Sergio León / Mario Lagos / Hugo Corredor / Giovanni Martinez|
|Account Executive:||Maria Paula Marmolejo|
|Account Manager:||Javier Jimenez|
|Date of Release:||2020-02-01|
|Notes:||In 2020, Baloto, the largest lottery in Colombia, needed to make betting exciting again. People just wanted to win the lottery to paid debts and buy a house. They stopped "dreaming big".
In that search we realized that the geographical coordinates had the same amount of numbers it takes to win our game. Six.
So, we decided search for the most ostentatious places and mansions in the world that exactly matched the 6 numbers it takes to win our game.
We invite people to bet for a real place they could actually buy if they win, becoming neighbor of a soccer super star, a rockstar or maybe a famous actor.
We invite people to bet for a place, not just for a random number.