17: PRINT DESIGN (Packaging)
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isdad - Pepsi
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Title of Entry: | isdad |
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Brand: | Pepsi |
Product/Service: | Pepsi |
Client: | Pepsico |
Entrant Company: | Sancho BBDO |
Creative Agency: | Sancho BBDO |
Creative Director: | Daniel Álvarez, Diego Contreras, Jose Ariel Hernández, Andrés Lancheros |
Art Director: | Andrés Lancheros |
Designer: | Sandra Guzmán, Juan David Pérez, Andrés Lancheros |
Copywriter: | Juan Diego Rivera, Jose Ariel Hernández |
Chief Creative Officer: | Hugo Corredor, Giovanni Martínez, Mario Lagos, Sergio León |
Sector: | N/A |
Account Executive: | Carolina Maldonado |
Account Manager: | Nicolás Duarte |
Date of Release: | 2020-06-21 |
Photographer: | Francisco Giraldo |
Notes: | Being a dad turns your world upside down. Pepsi’s logo has been redesigned lots of time throughout its history. But never for a special occasion. This year, we redesigned it one more time to celebrate Father’s Day whith a special edition bottle. Actually, we only discovered that by turning it upside down you can read: "isdad”. Just like being a dad gets your world upside down, we managed to turned upside down all social media with our special edition bottle as the star, after dad, of course. Making it possible for the fastest redesigned Pepsi’s logo to remain in history, but this time in dads history, as a celebration of their special day. |
Other Credits: | Daniela Osorio (Social Media Strategist) |
Other Credits: | Carlos Felipe Arango (CEO) |
Other Credits: | David Preciado (CM) |