7: BRAND ENTERTAINMENT (Branded film/video (fiction))

The Avocados from Mexico Shopping Network - Avocados - Avocados From Mexico JPG
The Avocados from Mexico Shopping Network - Avocados - Avocados From Mexico MOV 1m:00s

The Avocados from Mexico Shopping Network - Avocados From Mexico
Avocados

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The Avocados from Mexico Shopping Network - Avocados From Mexico - Avocados

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Title of Entry: The Avocados from Mexico Shopping Network
Brand: Avocados From Mexico
Product/Service: Avocados
Client: Avocados From Mexico
Entrant Company: Energy BBDO
Creative Agency: Energy BBDO
Duration of Entry: 01:00
Chief Creative Officer: Josh Gross, Energy BBDO and Pedro Pérez, Energy BBDO
Creative Director: Colin O’Toole, Energy BBDO and Hansel Quintela, Energy BBDO
Art Director: McKailey Carson, Energy BBDO
Copywriter: Tracy Silagi, Energy BBDO
Account Executive: LaSalle Smith, Energy BBDO
Sector: 38270
Account Manager: Bianca Dordea, Energy BBDO
Production Company: Moxie Pictures
Producer: Jeff Davis, Energy BBDO and Brittany Peskind, Energy BBDO and Lily McNamara, Energy BBDO
Date of Release: 2020-01-27
Notes: The Avocados From Mexico Shopping Network was the first fully functioning shopping network created for avocados. We knew that millennials loved Avocados From Mexico, but we wanted to test out just how much. Enough to get their avocado a furnished yurt? Or a rhinestone track-suit? Or a helmet with an adjustable chin strap? As It turns out- yes! We launched The Avocados From Mexico Shopping Network with a :30 second commercial during the Super Bowl. The spot drove viewers to a website where they could get their hands on real products-for-avocados. We sold out of everything by the end of the 4th quarter, proving our point that avocado-obsession is riper than ever.
Editing Company: Cartel
VFX Company: Flare Chicago
Music Company: Flare Chicago
Post Production Company: Nice Shoes
Casting: Mariellen Golfis, Energy BBDO
URL Link (optional): https://www.youtube.com/watch?v=W4QYhAAKja8
Other Credits: Strategy Director: Shannon Smiley, Energy BBDO and Jemilly Castro, Energy BBDO
Other Credits: Project Managers: Blue Smith, Energy BBDO and Jake McGowan, Energy BBDO
Other Credits: Head of Integrated Production: John Pratt, Energy BBDO
Other Credits: Executive Director of Music: Daniel Kuypers, Energy BBDO
Other Credits: Director of Integrated Business Affairs: Frank Tavalino, Energy BBDO
Other Credits: Business Manager: Katie Rogulich, Energy BBDO
Other Credits: Media Agency: Havas Media
Other Credits: Digital Agency: Richards/Lerma-Dallas
Other Credits: Digital Media Agency: RO2
Other Credits: PR Agency: Padilla