4: AMBIENT AND EXPERIENTIAL (Experiential)
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MP4
1m:59s
Signsbury’s - the world’s first deaf-friendly supermarket - Sainsbury's
Sainsbury's
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Title of Entry: | Signsbury’s - the world’s first deaf-friendly supermarket |
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Brand: | Sainsbury's |
Product/Service: | Sainsbury's |
Client: | Sainsbury's |
Entrant Company: | Gravity Road |
Creative Agency: | Gravity Road |
Creative Director: | Nick Hearne |
Chief Creative Officer: | Seb Royce |
Sector: | N/A |
Account Executive: | Matt Herman |
Account Manager: | George Alleston, Prachi Virani |
Date of Release: | 2019-07-23 |
Notes: | It’s fair to say employee volunteering initiatives, although noble, rarely make global headlines. But then, Signsbury’s wasn’t an ordinary case. The UK’s first signing store, Signsbury’s was the brainchild of Sainsbury’s Bath colleagues, who suggested a more deaf-inclusive store for Bath’s hard-of-hearing shoppers. To bring it to life we orchestrated British Sign Language lessons for 100 colleagues, installed helpful screens around the store, and even helped kids 'Sign for a Snack' to get everyone learning. An iconic storefront sign change set the media alight, with international coverage and praise, and digital extensions ensured millions more Brits got to pick up introductory phrases. With a longstanding commitment to being the most inclusive retailer, Sainsbury’s works hard to create environments where everyone can shop. Signsbury’s was one step further: a statement of conviction about the importance of inclusion beyond its own store walls. |
Other Credits: | Hope & Glory |
Other Credits: | PHD Drum |
Other Credits: | Cris Artiz |
Other Credits: | Ally Kingston |
Other Credits: | Joanna Osborn |
Other Credits: | Stacey Arthur |
Other Credits: | Richard Grisman |
Other Credits: | Charles Diable |
Other Credits: | Dom Lashley |