11: BRAND PURPOSE (Brand Activism)
Marathon Dogs - ČSOB Bank
ČSOB Bank Bratislava Marathon sponsorship
|Title of Entry:||Marathon Dogs|
|Product/Service:||ČSOB Bank Bratislava Marathon sponsorship|
|Client:||ČSOB Bank and Animal Freedom|
|Entrant Company:||MUW Saatchi & Saatchi|
|Creative Agency:||MUW Saatchi & Saatchi|
|Creative Director:||Jaroslav Vígh|
|Art Director:||Ivan Tichý, Peter Danada, Roman Švajka|
|Copywriter:||Barbora Grič, Andrej Hrivnák, Ján Stančík, Jaroslav Vígh|
|Account Manager:||Diana Hromeková, Anh Doan|
|Date of Release:||2020-07-13|
|Notes:||It’s easier to train for a marathon with a sparring partner. But what if you don’t have one?
ČSOB Bank, an official partner of Bratislava Marathon teamed up with the largest dog shelter in the country “Animal Freedom” and introduced The Marathon Dogs. Unique training solution for runners who don’t have a sparring partner. They can simply lend one from their nearest Animal Freedom shelter. They will be ready for the marathon and the dogs will get a walk. As a bonus runners can adopt their sparring partners, if they like them.
Twenty four dog shelters across the country are part of this new campaign for the upcoming Bratislava Marathon, which will take place in the capital city of Slovakia at the beginning of September 2020.