17: PRINT DESIGN (Brochure/Publication)
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HORNBACH "WERKSTÜCK Edition 002" - HORNBACH
HORNBACH DIY Store
Silver
Title of Entry: | HORNBACH "WERKSTÜCK Edition 002" |
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Brand: | HORNBACH |
Product/Service: | HORNBACH DIY Store |
Client: | HORNBACH |
Entrant Company: | HEIMAT, Berlin |
Creative Agency: | HEIMAT, Berlin |
Judging URL: | http://www.werkstueck-edition.com/werkstuecke/002-utsuri-table-yo-shimada.html |
Creative Director: | Marlon Fischer, Felix Pfannmüller |
Art Director: | Sascha Jörres |
Designer: | Yo Shimada, Tato Architects |
Copywriter: | Teresa Guggenberger |
Chief Creative Officer: | Guido Heffels, Matthias Storath |
Sector: | RETAIL |
Account Executive: | Tim Holtkötter, Philippe Brandt |
Account Manager: | Franziska Lequen |
Date of Release: | 2019-01-09 |
Notes: | European DIY store HORNBACH is a brand that only truly comes alive with the help of its customers. The HORNBACH Werkstück Edition takes this ethos to the next level. Together with prestigious Japanese designer Yo Shimada, HORNBACH released the Utsuri Table. A unique design piece that you can’t buy. You have to build it yourself. A foldable table designed to fit the lives of a target group that is faced with scarcity of living space. The table was published in the form of a book and presented in a box. Complete with stories about the design and materials used. HORNBACH’s mission became more feasible and tactile – with every step of the construction manual. And brought design back into people’s hands. The Utsuri Table. Designed by Yo Shimada. Built by you. |
URL Link (optional): | http://www.werkstueck-edition.com/werkstuecke/002-utsuri-table-yo-shimada.html |
Other Credits: | Art Buying / Creative Services: Carola Storto |
Other Credits: | Social Media Manager: Heiko Ritt |
Other Credits: | Managing Director: Matthias von Bechtolsheim, Maik Richter |
Other Credits: | Book Design Agency: Hort, Eike König |
Other Credits: | Book Photography Agency: Haw-Lin Services |
Other Credits: | Production (carpenter): Woodboom GmbH (Tischlerei) |
Other Credits: | Production Company: Bentele Becker Bewegtbild GmbH | HEIMAT, Berlin |
Other Credits: | Sound Production Company: Loft Tonstudios Berlin GmbH |