HORNBACH "WERKSTÜCK Edition 002" - HORNBACH
HORNBACH DIY Store

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Title of Entry:	HORNBACH "WERKSTÜCK Edition 002"
Brand:	HORNBACH
Product/Service:	HORNBACH DIY Store
Client:	HORNBACH
Entrant Company:	HEIMAT, Berlin
Creative Agency:	HEIMAT, Berlin
Judging URL:	http://www.werkstueck-edition.com/werkstuecke/002-utsuri-table-yo-shimada.html
Creative Director:	Marlon Fischer, Felix Pfannmüller
Art Director:	Sascha Jörres
Designer:	Yo Shimada, Tato Architects
Copywriter:	Teresa Guggenberger
Chief Creative Officer:	Guido Heffels, Matthias Storath
Sector:	RETAIL
Account Executive:	Tim Holtkötter, Philippe Brandt
Account Manager:	Franziska Lequen
Date of Release:	2019-01-09
Notes:	European DIY store HORNBACH is a brand that only truly comes alive with the help of its customers. The HORNBACH Werkstück Edition takes this ethos to the next level. Together with prestigious Japanese designer Yo Shimada, HORNBACH released the Utsuri Table. A unique design piece that you can’t buy. You have to build it yourself. A foldable table designed to fit the lives of a target group that is faced with scarcity of living space. The table was published in the form of a book and presented in a box. Complete with stories about the design and materials used. HORNBACH’s mission became more feasible and tactile – with every step of the construction manual. And brought design back into people’s hands. The Utsuri Table. Designed by Yo Shimada. Built by you.
URL Link (optional):	http://www.werkstueck-edition.com/werkstuecke/002-utsuri-table-yo-shimada.html
Other Credits:	Art Buying / Creative Services: Carola Storto
Other Credits:	Social Media Manager: Heiko Ritt
Other Credits:	Managing Director: Matthias von Bechtolsheim, Maik Richter
Other Credits:	Book Design Agency: Hort, Eike König
Other Credits:	Book Photography Agency: Haw-Lin Services
Other Credits:	Production (carpenter): Woodboom GmbH (Tischlerei)
Other Credits:	Production Company: Bentele Becker Bewegtbild GmbH | HEIMAT, Berlin
Other Credits:	Sound Production Company: Loft Tonstudios Berlin GmbH