12: HEALTHCARE (CORONAVIRUS/COVID-19. SPECIAL CATEGORY)

Happy Meal Senior - McDelivery, Fast Food - McDonald's JPG
Happy Meal Senior - McDelivery, Fast Food - McDonald's MP4 1m:54s

Happy Meal Senior - McDonald's
McDelivery, Fast Food

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Happy Meal Senior - McDonald's - McDelivery, Fast Food

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Title of Entry: Happy Meal Senior
Brand: McDonald's
Product/Service: McDelivery, Fast Food
Client: McDonald's Sweden
Entrant Company: NORD DDB
Creative Agency: NORD DDB
Chief Creative Officer: Andreas Dahlqvist
Art Director: Teodor Fjäll & Joel Ekstrand
Copywriter: Viktor Einarsson & Petter Dixelius
Account Executive: Jens Welin
Sector: 45054
Account Manager: Jeanette Ytterman
Producer: Tobias Bergenwall & Josefin Kihlman
Date of Release: 2020-06-27
Notes: Social distancing makes it hard for Grandparents and their Grandkids to spend time together. So we let our junior customers create customized Happy Meals for their grandparents. The toy was replaced with a handmade drawing or letter from the grandchild, and finally, delivered to the grandparent at no extra cost.
Other Credits: PR Strategist: Kristin Åkerlund
Other Credits: Motion Designer: Christian Björnerhag
Other Credits: Graphic Designer: Edith Sundberg
Other Credits: Social Media Strategist: Sofie Hammers