12: HEALTHCARE
(CORONAVIRUS/COVID-19. SPECIAL CATEGORY)
Happy Meal Senior - McDonald's
McDelivery, Fast Food
Bronze
|
Title of Entry:
|
Happy Meal Senior |
|
Brand:
|
McDonald's |
|
Product/Service:
|
McDelivery, Fast Food |
|
Client:
|
McDonald's Sweden |
|
Entrant Company:
|
NORD DDB |
|
Creative Agency:
|
NORD DDB |
| Chief Creative Officer: |
Andreas Dahlqvist |
| Art Director: |
Teodor Fjäll & Joel Ekstrand |
| Copywriter: |
Viktor Einarsson & Petter Dixelius |
| Account Executive: |
Jens Welin |
| Sector: |
N/A |
| Account Manager: |
Jeanette Ytterman |
| Producer: |
Tobias Bergenwall & Josefin Kihlman |
| Date of Release: |
2020-06-27 |
| Notes: |
Social distancing makes it hard for Grandparents and their Grandkids to spend time together. So we let our junior customers create customized Happy Meals for their grandparents. The toy was replaced with a handmade drawing or letter from the grandchild, and finally, delivered to the grandparent at no extra cost. |
| Other Credits: |
PR Strategist: Kristin Åkerlund |
| Other Credits: |
Motion Designer: Christian Björnerhag |
| Other Credits: |
Graphic Designer: Edith Sundberg |
| Other Credits: |
Social Media Strategist: Sofie Hammers |
JPG
MP4
1m:54s
