4: AMBIENT AND EXPERIENTIAL (Experiential)

Happy Meal Senior - McDelivery, Fast Food - McDonald's JPG
Happy Meal Senior - McDelivery, Fast Food - McDonald's MP4 1m:54s

Happy Meal Senior - McDonald's
McDelivery, Fast Food

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Happy Meal Senior - McDonald's - McDelivery, Fast Food
Title of Entry: Happy Meal Senior
Brand: McDonald's
Product/Service: McDelivery, Fast Food
Client: McDonald's Sweden
Entrant Company: NORD DDB
Creative Agency: NORD DDB
Creative Director: Andreas Dahlqvist
Art Director: Teodor Fjäll & Joel Ekstrand
Designer: Christian Björnerhag & Edith Sundberg
Copywriter: Viktor Einarsson & Petter Dixelius
Chief Creative Officer: Andreas Dahlqvist
Sector: 38270
Account Executive: Jens Welin
Account Manager: Jeanette Ytterman
Date of Release: 2020-06-27
Notes: Social distancing makes it hard for Grandparents and their Grandkids to spend time together. So we let our junior customers create customized Happy Meals for their grandparents. The toy was replaced with a handmade drawing or letter from the grandchild, and finally, delivered to the grandparent at no extra cost.
Other Credits: Creative Producer: Tobias Bergenwall & Josefin Kihlman
Other Credits: PR Strategist: Kristin Åkerlund
Other Credits: Social Media Strategist: Sofie Hammers