12: HEALTHCARE (Wellness)

The Epidemic - Monica Lewinsky - Monica Lewinsky JPG
The Epidemic - Monica Lewinsky - Monica Lewinsky MP4 4m:25s

The Epidemic - Monica Lewinsky
Monica Lewinsky

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The Epidemic - Monica Lewinsky - Monica Lewinsky

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Title of Entry: The Epidemic
Brand: Monica Lewinsky
Product/Service: Monica Lewinsky
Client: Monica Lewinsky
Entrant Company: BBDO New York
Creative Agency: BBDO New York
Duration of Entry: 04:20
Chief Creative Officer: David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY)
Creative Director: Bianca Guimaraes/ Roberto Danino/ Gary du Toit/ Lance Vining
Copywriter: Jim Connolly (Associate Creative Director, Copywriter)
Account Executive: Lindsey Cash/ Carrie White/ Ben Rickabaugh (Account Team)
Sector: 45054
Account Manager: Karin Santiago/ Dexter Blumenthal (Planning Team), Crystal Lin (Marketing Science Project Lead)
Production Company: Sanctuary
Producer: Preston Lee/ Kristen Bedard-Johnson (Executive Producers), Noah Thomason (Line Producer)
Date of Release: 2019-10-16
Director: Cole Webley
DOP: Paul Meyers
Notes: More than half of all teens have been victims of cyberbullying, and the CDC estimates that it’s the root cause of 20% of teen suicides. But because cyberbullying is harder to see than offline bullying, victims often go unnoticed. To create awareness of this unseen epidemic, anti-bullying advocate Monica Lewinsky released a unique interactive film that integrates real text messages. Designed to be viewed on mobile, the film seems to tell the story of a girl growing sicker from a health epidemic. The viewer is then prompted to enter their phone number to see what really happened. The same film then plays again, but this time the viewer receives real text messages at the same time as the girl in the video receives them. The texts totally change the context of the film, and reveal that the girl is a victim of Cyberbullying – the real epidemic at play. All texts were inspired by real cyberbullying messages. Within a week, over 200,000 texts were sent in 157 countries. The film was featured on the Today Show, CNN, CBS, Teen Vogue, Daily Mail, and Fast Company impressions and was tweeted by celebrities including Ben Stiller, Sarah Silverman and Tony Hawk.
Editing Company: Arcade Edit
Editor: Paul Martinez, Chris Angel/ Leff Lopus (Asst Editors)
Music Company: Human
URL Link (optional): https://www.the-epidemic.com/
Other Credits: David Rolfe (Head of Integrated Production), Jessica Coccaro (Executive Producer),James Young (Executive Digital Producer)
Other Credits: Alex Massicott/ Nick Russo (Developers), Jimmy McGee (Digital Resource Manager)
Other Credits: Editorial Producers: Sila Soyer, Fanny Cruz
Other Credits: Telecine Company: Company 3
Other Credits: Senior Colorist: Tom Poole Executive Producer: Ashley McKim Producer: Alexandra Lubrano
Other Credits: Flame Artist: Tristian Wake Flame Assist: Mark Popham After Effects Artist: Riccardo Sinti
Other Credits: Composer/Creative Director: Sloan Alexander ,Executive Producer: James Dean Wells
Other Credits: Chief Engineer: Sloan Alexander
Other Credits: PR Agency: Dini von Mueffling Communications
Other Credits: CEO: Dini von Mueffling, Account Director: Daniel Lempert