2: DIGITAL (Integrated digital campaigns)


Sensitivity-Free Food - GSK SENSODYNE
Sensodyne Rapid Action

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Title of Entry: | Sensitivity-Free Food |
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Brand: | GSK SENSODYNE |
Product/Service: | Sensodyne Rapid Action |
Client: | Aneela Halani – Brand Manager |
Entrant Company: | Wunderman Thompson Dubai |
Creative Agency: | Wunderman Thompson Dubai |
Judging URL: | https://www.youtube.com/watch?v=ntcQ91wfLWQ |
Live site URL: | https://www.instagram.com/p/B8_fLVPpzk6/ |
Sector: | COSMETICS & TOILETRIES |
Support URL: | https://www.instagram.com/p/B8nmNdHFes8/ |
Chief Creative Officer: | Executive Creative Director: Pablo Maldonado |
Account Executive: | Senior Account Executive: Lara Medanat |
Account Manager: | Senior Account Director: Irmak Aktas |
Creative Director: | Associate Creative Director: Hassan Bilgrami |
Date of Release: | 2020-02-20 |
Digital Producer: | Rajeev Virani, Shivani Virani |
Notes: | 1 in 2 people in the UAE suffer from sensitive teeth. Many avoid pain by avoiding their favourite food and drinks. Ironically, when it comes to embracing the latest culinary trends, the same nation is second to none. So we decided to highlight the absurdity of this situation by developing the world’s first Sensitivity-Free Food. We partnered a molecular gastronomy chef to isolate and extract the sensitivity pain triggers in three popular treats. The foods failed when it came to the taste… Exactly what we wanted to demonstrate! Because the only real way to fight teeth sensitivity is: Sensodyne. In just one month, we reached over 23 million people, generating more then 42 million views using multiple assets across platforms to keep the conversation going. The idea continues to generate buzz and is now being activated as a region-wide campaign. Media type #1: https://www.youtube.com/watch?v=ntcQ91wfLWQ Media type #2: https://www.instagram.com/p/B8_fLVPpzk6/ Media type #3: https://www.instagram.com/p/B8nmNdHFes8/ Media type #4: https://www.instagram.com/p/B8ojdGunhWG/ |
Digital Strategist: | Assistant Director: Shantanu Suri |
Developer: | Director: Duncan Kemp |
Designer: | 3D Graphic Designer: Adrián San Vicente |
UX Designer: | Photographer: Chris Lucas |
Art Director: | Fahad Naeem |
Copywriter: | Arabic Copywriter: Mohamed Nada |
Other Credits: | Head of Strategy: Alvaro Bretel |
Other Credits: | Junior Strategic Planner: Dina Alsharif |
Other Credits: | Junior Copywriter: Anant Kurup |
Other Credits: | Senior Art Director: Gustavo Dallegrave: |
Other Credits: | Editor: Valerie Pinto |
Other Credits: | Videographer: Ariana Rodriquez |
Other Credits: | GSK SensodyneBrand Manager: Aneela Halani |
Other Credits: | Traffic Manager: Sanaz Khodabandeh |
Other Credits: | Traffic Coordinator: Josephine Lawaan |