16: DIGITAL DESIGN (App)

The Story Of Your Power - An interactive kids book co-written by your home energy use. - Electricity - Powershop JPG
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The Story Of Your Power - An interactive kids book co-written by your home energy use. - Powershop
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The Story Of Your Power - An interactive kids book co-written by your home energy use. - Powershop - Electricity
Title of Entry: The Story Of Your Power - An interactive kids book co-written by your home energy use.
Brand: Powershop
Product/Service: Electricity
Client: Powershop
Entrant Company: whiteGREY
Creative Agency: whiteGREY
Judging URL: http://pondparty.powershop.com.au
Sector: 45054
Date of Release: 2020-04-20
Digital Producer: Neville Gotla / Mylene Czorny
Notes: The story of your power -An interactive kids book co-written by your home energy use. The Background: Australia’s greenest power company, Powershop, is committed to helping Australians reduce their impact on the environment. With the climate crisis affecting everything from wildlife, to our way of life, Powershop wanted to inspire more people to take climate action. The idea: Pond Party – An interactive kids book about climate vulnerable animals that responds to household energy consumption via smart meter data. The better a family’s energy use is, the better the story becomes. Via a PWA, kids and parents are tasked with helping ‘Goldie’ the climate vulnerable frog prepare for a party while receiving valuable energy saving lessons along the way. When they return to read the next day, Pond Party responds to whether their energy use has improved or not. The impact: -Pond Party has helped inspire thousands of families to reconsider how they use energy, with user sessions during launch 60% above target. -Over 2.5million people were reached with the supporting campaign. -Contributed to 57% YOY sales growth for Powershop
Designer: Gemma Lodi
Art Director: Benjamin Mann
Copywriter: Nic Molyneux
Other Credits: Executive Creative Director - Joe Hill
Other Credits: Executive Creative Director - Garret Fitzgerald
Other Credits: Head of Technology - Juan Garcia
Other Credits: Head of Strategy - Nathan Rogers