16: DIGITAL DESIGN (App)
The Story Of Your Power - An interactive kids book co-written by your home energy use. - Powershop
|Title of Entry:||The Story Of Your Power - An interactive kids book co-written by your home energy use.|
|Date of Release:||2020-04-20|
|Digital Producer:||Neville Gotla / Mylene Czorny|
|Notes:||The story of your power -An interactive kids book co-written by your home energy use.
Australia’s greenest power company, Powershop, is committed to helping Australians reduce their impact on the environment. With the climate crisis affecting everything from wildlife, to our way of life, Powershop wanted to inspire more people to take climate action.
Pond Party – An interactive kids book about climate vulnerable animals that responds to household energy consumption via smart meter data. The better a family’s energy use is, the better the story becomes.
Via a PWA, kids and parents are tasked with helping ‘Goldie’ the climate vulnerable frog prepare for a party while receiving valuable energy saving lessons along the way. When they return to read the next day, Pond Party responds to whether their energy use has improved or not.
-Pond Party has helped inspire thousands of families to reconsider how they use energy, with user sessions during launch 60% above target.
-Over 2.5million people were reached with the supporting campaign.
-Contributed to 57% YOY sales growth for Powershop
|Art Director:||Benjamin Mann|
|Other Credits:||Executive Creative Director - Joe Hill|
|Other Credits:||Executive Creative Director - Garret Fitzgerald|
|Other Credits:||Head of Technology - Juan Garcia|
|Other Credits:||Head of Strategy - Nathan Rogers|