1: MOVING IMAGE (TV or Cinema Commercial over 60 seconds)
JPEG
MP4
1m:15s
Fix the World - Snickers
Snickers
Bronze
| Title of Entry: | Fix the World |
|---|---|
| Brand: | Snickers |
| Product/Service: | Snickers |
| Client: | Mars Chocolate North America |
| Entrant Company: | BBDO New York |
| Creative Agency: | BBDO New York/ AMV BBDO |
| Chief Creative Officer: | David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY), Alex Grieve (AMV BBDO) |
| Creative Director: | Peter Kain/ Gianfranco Arena (Executive Creative Directors), Scott Mahoney/ Dan Oliva/ Charlotte Adorjan/ Matt Swinburne |
| Art Director: | Alan Wilson/ Morgan Hoff |
| Copywriter: | Diccon Driver/ Larissa Magera |
| Account Executive: | Kirsten Flanik/ Susannah Keller/ Julien Lemoine/ Lisa Piliguian/ Tani Corbacho/ Elizabeth O'Connor/ Jacob Plastina/ Richard Moloney/ Luke Slater/ Phillipa Field (account Team) |
| Sector: | CONFECTIONERY & SNACKS |
| Account Manager: | Crystal Rix/ Annemarie Norris/ Christina Stoddard/ Brian Brydon/ Nicola Willison (Planning Team) |
| Production Company: | MJZ |
| Producer: | Eriks Krumins (Senior Executive Producer), Emily Skinner (Producer) |
| Date of Release: | 2020-01-29 |
| Director: | Tim Kuntz |
| DOP: | Linus Sandgren |
| Notes: | 2020 marks the 10th anniversary of SNICKERS “You’re Not You When You’re Hungry” campaign. The challenge we faced was to find a new way to evolve the campaign, making it relevant to a rapidly-changing audience and media landscape, while also retaining SNICKERS sense of humor and relatability. It also needed to launch on America’s biggest and most scrutinized stage – the Super Bowl. The solution was to go huge. Instead of giving one person a SNICKERS to get them back on track, we fixed the whole world with a giant SNICKERS. The film was supported with a campaign that included building a Guinness World Record-breaking SNICKERS, teasers where everyday people identified humorous modern-day problems & follow-up spots that showed how some of these problems had been fixed. “Fix The World” was released at a time when people all over the world, especially in the US, shared the sentiment that things were more out of sorts than ever – from politics to technology creep to rapidly-changing social & cultural attitudes. We knew that people could feel it, and by coming right out and saying it, in a tongue-in-cheek way, SNICKERS message could land with a wide audience. |
| Editing Company: | Mackenzie Cutler |
| Editor: | Gavin Cutler/ Panela Petruski, Megan Heard (Asst Editor) |
| VFX Company: | The Mill |
| Music Company: | We Are Walker |
| Other Credits: | Amy Wertheimer (Group Executive Producer), Sarah Knowlton (Associate Producer), Julia Millison/ Melissa Chester (Music Producer) |
| Other Credits: | David Zander (President), Brock Haughton (Production Designer) |
| Other Credits: | Gina Pagano (Executive Producer) |
| Other Credits: | Mix: Heard City , Keith Reynaud (Sound Mixer) |
| Other Credits: | Color: Company 3 , Tim Masick (Colorist) |
