5: SOCIAL (Real Time Advertising)

BMW Bottle Cap Challenge - BMW Driving - BMW International JPG
BMW Bottle Cap Challenge - BMW Driving - BMW International MP4 1m:41s

BMW Bottle Cap Challenge - BMW International
BMW Driving

BMW Bottle Cap Challenge - BMW International - BMW Driving


Title of Entry: BMW Bottle Cap Challenge
Brand: BMW International
Product/Service: BMW Driving
Client: BMW Motoren
Entrant Company: Territory Webguerillas GmbH
Creative Agency: Territory Webguerillas GmbH
Judging URL: https://thingswema.de/welcome/bottlecap-challenge
Title 1: BMW Bottle Cap Challenge
Title 2: Bottle Cap Challenge Initial Post
Title 2 URL (Optional): https://www.instagram.com/p/BzeLPBRBmTz/
Password: WGAward2020!
Date of Release: 2019-07-04
Chief Creative Officer: Marlies Bayha
Notes: We took up the #BottleCapChallenge in a raging speed. Jason Statham didn't fool the BMW Driving Experience instructors, and so it went on quickly: on the race track. The result was a video that perfectly fits the brand, target group and channel with a precisely fitting, authentic implementation. The perfect social fit, so to speak. Former BMW works driver Claudia Hürtgen changes traditional gender roles at the wheel and demonstrates her special driving skills.
With the M4 Coupé, BMW proves that they are the Jason Statthat of the car community. The first car brand to interpret the famous turnaround kick in its own way... with success. The video beats all previous Best Performers in reach and commitment: 1.9 million video views, 3.6 million reach - with 279,000 likes and 80,000 redirects, the video catapulted itself to the top of the all-time best-performing videos on Instagram.
Account Executive: Ares Georgoulas, Ina Fölster
Digital Producer: Benjamin Roth
Digital Strategist: Thomas Gigold; Julian Stiller
Other Credits: Editor - Jan Philipp Hochstetter
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