12: HEALTHCARE (Healthcare services)
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MP4
2m:15s
My Carer - Alzheimer's Society UK
Voice Assistant App
Silver
Title of Entry: | My Carer |
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Brand: | Alzheimer's Society UK |
Product/Service: | Voice Assistant App |
Client: | Alzheimer's Society UK |
Entrant Company: | McCann London |
Creative Agency: | McCann London |
Chief Creative Officer: | Adrian Botan, Rob Doubal, Laurence Thomson |
Art Director: | Juan Peirano |
Copywriter: | Hetu Negri |
Account Executive: | Roy Cohen |
Sector: | N/A |
Account Manager: | Georgie Rechner, Mel Caplan |
Production Company: | MRM//McCann - Frankfurt; Skilled.app |
Date of Release: | 2019-04-13 |
Notes: | 850,000 people in the UK are living with dementia. For those in the early stages of the disease, staying independent is paramount. A full-time carer could help but it’s not affordable for the majority. My Carer is the result of data collected from research and co-design supported by Alzheimer’s Society. The skill helps people living with early-stage dementia to follow their daily routine and stay independent. It helps them follow instructions step-by-step until they accomplish any daily task, like taking the medication, or preparing their lunch. My Carer aims to be the most affordable and accessible digital tool against dementia. |
Other Credits: | Chief Digital Officer - Jon Carney, McCann Europe |
Other Credits: | Digital Director - Mike Cooper, McCann Europe |
Other Credits: | Digital Strategist - Cedrine Streit, McCann Europe |
Other Credits: | Director Creative Technology - Mark Hollering, MRM//McCann Frankfurt |
Other Credits: | Lead Developer - Arend Koopmans, Skilled.app |
Other Credits: | Lead UX Design - Hasher Marouf, Skilled.app |
Other Credits: | Lead Architecture, - Michael Malinsky Skilled.app |
Other Credits: | Lead Developer - Jetse Koopmans, Skilled.app |