15: CREATIVE TECHNOLOGY
(Integrated use of new technology)
My Carer - Alzheimer's Society UK
Voice Assistant App
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Title of Entry:
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My Carer |
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Brand:
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Alzheimer's Society UK |
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Product/Service:
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Voice Assistant App |
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Client:
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Alzheimer's Society UK |
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Entrant Company:
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McCann London |
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Creative Agency:
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McCann London |
| Sector: |
45054 |
| Chief Creative Officer: |
Adrian Botan, Rob Doubal, Laurence Thomson |
| Account Manager: |
Georgie Rechner, Mel Caplan |
| Creative Director: |
Roy Cohen |
| Date of Release: |
2019-04-13 |
| Notes: |
850,000 people in the UK are living with dementia.
For those in the early stages of the disease, staying independent is paramount.
A full-time carer could help but it’s not affordable for the majority.
My Carer is the result of data collected from research and co-design supported by Alzheimer’s Society.
The skill helps people living with early-stage dementia to follow their daily routine and stay independent. It helps them follow instructions step-by-step until they accomplish any daily task, like taking the medication, or preparing their lunch.
My Carer aims to be the most affordable and accessible digital tool against dementia.
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| Digital Strategist: |
Cedrine Streit |
| Developer: |
Arend Koopmans, Jetse Koopmans - Skilled.app |
| UX Designer: |
Hasher Marouf - Skilled.app |
| Production Company: |
MRM//McCann - Frankfurt; Skilled.app |
| Art Director: |
Juan Peirano |
| Copywriter: |
Hetu Negri |
| Other Credits: |
Chief Digital Officer - Jon Carney, McCann Europe |
| Other Credits: |
Digital Director - Mike Cooper, McCann Europe |
| Other Credits: |
Director Creative Technology - Mark Hollering, MRM//McCann, Frankfurt |
| Other Credits: |
Lead Architecture - Michael Malinsky, Skilled.app |
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