15: CREATIVE TECHNOLOGY (Integrated use of new technology)
JPG
MP4
2m:15s
My Carer - Alzheimer's Society UK
Voice Assistant App
Gold
| Title of Entry: | My Carer |
|---|---|
| Brand: | Alzheimer's Society UK |
| Product/Service: | Voice Assistant App |
| Client: | Alzheimer's Society UK |
| Entrant Company: | McCann London |
| Creative Agency: | McCann London |
| Sector: | N/A |
| Chief Creative Officer: | Adrian Botan, Rob Doubal, Laurence Thomson |
| Account Manager: | Georgie Rechner, Mel Caplan |
| Creative Director: | Roy Cohen |
| Date of Release: | 2019-04-13 |
| Notes: | 850,000 people in the UK are living with dementia. For those in the early stages of the disease, staying independent is paramount. A full-time carer could help but it’s not affordable for the majority. My Carer is the result of data collected from research and co-design supported by Alzheimer’s Society. The skill helps people living with early-stage dementia to follow their daily routine and stay independent. It helps them follow instructions step-by-step until they accomplish any daily task, like taking the medication, or preparing their lunch. My Carer aims to be the most affordable and accessible digital tool against dementia. |
| Digital Strategist: | Cedrine Streit |
| Developer: | Arend Koopmans, Jetse Koopmans - Skilled.app |
| UX Designer: | Hasher Marouf - Skilled.app |
| Production Company: | MRM//McCann - Frankfurt; Skilled.app |
| Art Director: | Juan Peirano |
| Copywriter: | Hetu Negri |
| Other Credits: | Chief Digital Officer - Jon Carney, McCann Europe |
| Other Credits: | Digital Director - Mike Cooper, McCann Europe |
| Other Credits: | Director Creative Technology - Mark Hollering, MRM//McCann, Frankfurt |
| Other Credits: | Lead Architecture - Michael Malinsky, Skilled.app |
