15: CREATIVE TECHNOLOGY (Integrated use of new technology)
My Carer - Alzheimer's Society UK
Voice Assistant App
|Title of Entry:||My Carer|
|Brand:||Alzheimer's Society UK|
|Product/Service:||Voice Assistant App|
|Client:||Alzheimer's Society UK|
|Entrant Company:||McCann London|
|Creative Agency:||McCann London|
|Chief Creative Officer:||Adrian Botan, Rob Doubal, Laurence Thomson|
|Account Manager:||Georgie Rechner, Mel Caplan|
|Creative Director:||Roy Cohen|
|Date of Release:||2019-04-13|
|Notes:||850,000 people in the UK are living with dementia.
For those in the early stages of the disease, staying independent is paramount.
A full-time carer could help but it’s not affordable for the majority.
My Carer is the result of data collected from research and co-design supported by Alzheimer’s Society.
The skill helps people living with early-stage dementia to follow their daily routine and stay independent. It helps them follow instructions step-by-step until they accomplish any daily task, like taking the medication, or preparing their lunch.
My Carer aims to be the most affordable and accessible digital tool against dementia.
|Digital Strategist:||Cedrine Streit|
|Developer:||Arend Koopmans, Jetse Koopmans - Skilled.app|
|UX Designer:||Hasher Marouf - Skilled.app|
|Production Company:||MRM//McCann - Frankfurt; Skilled.app|
|Art Director:||Juan Peirano|
|Other Credits:||Chief Digital Officer - Jon Carney, McCann Europe|
|Other Credits:||Digital Director - Mike Cooper, McCann Europe|
|Other Credits:||Director Creative Technology - Mark Hollering, MRM//McCann, Frankfurt|
|Other Credits:||Lead Architecture - Michael Malinsky, Skilled.app|