My Carer - Alzheimer's Society UK
Voice Assistant App

Gold

Title of Entry:	My Carer
Brand:	Alzheimer's Society UK
Product/Service:	Voice Assistant App
Client:	Alzheimer's Society UK
Entrant Company:	McCann London
Creative Agency:	McCann London
Chief Creative Officer:	Adrian Botan, Rob Doubal, Laurence Thomson
Creative Director:	Roy Cohen
Art Director:	Juan Peirano
Copywriter:	Hetu Negri
Sector:	N/A
Account Manager:	Georgie Rechner, Mel Caplan
Production Company:	MRM//McCann - Frankfurt; Skilled.app
Date of Release:	2019-04-13
Notes:	850,000 people in the UK are living with dementia. For those in the early stages of the disease, staying independent is paramount. A full-time carer could help but it’s not affordable for the majority. My Carer is the result of data collected from research and co-design supported by Alzheimer’s Society. The skill helps people living with early-stage dementia to follow their daily routine and stay independent. It helps them follow instructions step-by-step until they accomplish any daily task, like taking the medication, or preparing their lunch. My Carer aims to be the most affordable and accessible digital tool against dementia.
Other Credits:	Chief Digital Officer - Jon Carney, McCann Europe
Other Credits:	Digital Director - Mike Cooper, McCann Europe
Other Credits:	Digital Strategist - Cedrine Streit, McCann Europe
Other Credits:	Director Creative Technology - Mark Hollering, MRM//McCann Frankfurt
Other Credits:	Lead Developer - Arend Koopmans, Skilled.app
Other Credits:	Lead UX Design - Hasher Marouf, Skilled.app
Other Credits:	Lead Architecture - Michael Malinsky, Skilled.app
Other Credits:	Lead Developer - Jetse Koopmans, Skilled.app