20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)

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HORNBACH JPG
HORNBACH JPG
HORNBACH MP4 2m:11s

HORNBACH "Democratic Art – An Ai Weiwei for everybody." - HORNBACH
HORNBACH DIY Store

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Title of Entry: HORNBACH "Democratic Art – An Ai Weiwei for everybody."
Brand: HORNBACH
Product/Service: HORNBACH DIY Store
Client: HORNBACH
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin | NEUTRAL, Zürich
Judging URL: https://www.hornbach.de/aiweiwei/en/
Chief Creative Officer: HEIMAT: Guido Heffels, Matthias Storath | NEUTRAL: Rudolf Schürmann
Account Executive: HEIMAT: Tim Holtkötter | NEUTRAL: Inna Schill
Account Manager: HEIMAT: Franziska Lequen
Creative Director: HEIMAT: Marlon Fischer, Felix Pfannmüller | NEUTRAL: Michelle Nicol
Sector: 38277
Art Director: HEIMAT: Sascha Jörres
Date of Release: 2020-01-31
Judging URL: hornbach.de/aiweiwei/en
Notes: HORNBACH is always searching for new ways to anticipate social developments and transform them into stories. At a time when art is only reserved for an elite circle, HORNBACH is democratizing the art market with a work of art which is not only reserved for highest bidders and art collectors in the world. In the beginning of 2020, HORNBACH is launching a unique project together with Chinese concept artist Ai Weiwei. As one of the greatest artists of the present day, Ai Weiwei is publishing a work of art consisting solely of materials available in every HORNBACH product range. And thereby it is available for everybody, for the price of the materials alone. A genuine Ai Weiwei, which is suitable for reproduction with the help of a lovingly designed instruction including a certificate of authenticity. As an alternative to an unleashed art market, "Safety Jackets Zipped the other Way" brings art back to where it belongs: into people's hands.
Other Credits: Art Buying / Creative Services: HEIMAT: Franziska Möck
Other Credits: Social Media Manager: HEIMAT: Achim Hube
Other Credits: Design Agency: Data-Orbit Studio für Visuelle Kommunikation
Other Credits: Production Company: LIESEL Filmproduktion GmbH
Other Credits: Photography: Elizaveta Porodina
Other Credits: Executive Producer: Nick Hudson
Other Credits: Producers: Lisa Cordes, David Mohn, Nick Hudson, Mathias Resch
Other Credits: Sound Production Company: Loft Tonstudios Berlin GmbH
Other Credits: User Experience Designer: Fabian Greitemann
Other Credits: User Interface Designer: Julian Stahl, Forian Moser