HORNBACH "Democratic Art – An Ai Weiwei for everybody." - HORNBACH
HORNBACH DIY Store

Shortlist

Title of Entry:	HORNBACH "Democratic Art – An Ai Weiwei for everybody."
Brand:	HORNBACH
Product/Service:	HORNBACH DIY Store
Client:	HORNBACH
Entrant Company:	HEIMAT, Berlin
Creative Agency:	HEIMAT, Berlin | NEUTRAL, Zürich
Judging URL:	https://www.hornbach.de/aiweiwei/en/
Chief Creative Officer:	HEIMAT: Guido Heffels, Matthias Storath | NEUTRAL: Rudolf Schürmann
Account Executive:	HEIMAT: Tim Holtkötter | NEUTRAL: Inna Schill
Account Manager:	HEIMAT: Franziska Lequen
Creative Director:	HEIMAT: Marlon Fischer, Felix Pfannmüller | NEUTRAL: Michelle Nicol
Sector:	RETAIL
Art Director:	HEIMAT: Sascha Jörres
Date of Release:	2020-01-31
Judging URL:	hornbach.de/aiweiwei/en
Notes:	HORNBACH is always searching for new ways to anticipate social developments and transform them into stories. At a time when art is only reserved for an elite circle, HORNBACH is democratizing the art market with a work of art which is not only reserved for highest bidders and art collectors in the world. In the beginning of 2020, HORNBACH is launching a unique project together with Chinese concept artist Ai Weiwei. As one of the greatest artists of the present day, Ai Weiwei is publishing a work of art consisting solely of materials available in every HORNBACH product range. And thereby it is available for everybody, for the price of the materials alone. A genuine Ai Weiwei, which is suitable for reproduction with the help of a lovingly designed instruction including a certificate of authenticity. As an alternative to an unleashed art market, "Safety Jackets Zipped the other Way" brings art back to where it belongs: into people's hands.
Other Credits:	Art Buying / Creative Services: HEIMAT: Franziska Möck
Other Credits:	Social Media Manager: HEIMAT: Achim Hube
Other Credits:	Design Agency: Data-Orbit Studio für Visuelle Kommunikation
Other Credits:	Production Company: LIESEL Filmproduktion GmbH
Other Credits:	Photography: Elizaveta Porodina
Other Credits:	Executive Producer: Nick Hudson
Other Credits:	Producers: Lisa Cordes, David Mohn, Nick Hudson, Mathias Resch
Other Credits:	Sound Production Company: Loft Tonstudios Berlin GmbH
Other Credits:	User Experience Designer: Fabian Greitemann
Other Credits:	User Interface Designer: Julian Stahl, Forian Moser