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Title of Entry:
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HORNBACH "Democratic Art – An Ai Weiwei for everybody." |
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Brand:
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HORNBACH |
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Product/Service:
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HORNBACH DIY Store |
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Client:
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HORNBACH |
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Entrant Company:
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HEIMAT, Berlin |
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Creative Agency:
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HEIMAT, Berlin | NEUTRAL, Zürich |
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Judging URL:
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https://www.hornbach.de/aiweiwei/en/ |
| Chief Creative Officer: |
HEIMAT: Guido Heffels, Matthias Storath | NEUTRAL: Rudolf Schürmann |
| Creative Director: |
HEIMAT: Marlon Fischer, Felix Pfannmüller | NEUTRAL: Michelle Nicol |
| Art Director: |
HEIMAT: Sascha Jörres |
| Account Executive: |
HEIMAT: Tim Holtkötter | NEUTRAL: Inna Schill |
| Sector: |
38277 |
| Account Manager: |
HEIMAT: Franziska Lequen |
| Production Company: |
LIESEL Filmproduktion GmbH |
| Producer: |
Nick Hudson, Lisa Cordes, David Mohn, Nick Hudson, Mathias Resch |
| Date of Release: |
2020-01-31 |
| Director: |
Harun Güler |
| Notes: |
HORNBACH is always searching for new ways to anticipate social developments and transform them into stories. At a time when art is only reserved for an elite circle, HORNBACH is democratizing the art market with a work of art which is not only reserved for highest bidders and art collectors in the world.
In the beginning of 2020, HORNBACH is launching a unique project together with Chinese concept artist Ai Weiwei. As one of the greatest artists of the present day, Ai Weiwei is publishing a work of art consisting solely of materials available in every HORNBACH product range. And thereby it is available for everybody, for the price of the materials alone. A genuine Ai Weiwei, which is suitable for reproduction with the help of a lovingly designed instruction including a certificate of authenticity. As an alternative to an unleashed art market, "Safety Jackets Zipped the other Way" brings art back to where it belongs: into people's hands.
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| Editor: |
Benedikt Strick |
| Sound Studio: |
Loft Tonstudios Berlin GmbH |
| URL Link (optional): |
http://hornbach.de/aiweiwei/en |
| Other Credits: |
Art Buying / Creative Services: HEIMAT: Franziska Möck |
| Other Credits: |
Social Media Manager: HEIMAT: Achim Hube |
| Other Credits: |
Book - Design Agency: Data-Orbit Studio für Visuelle Kommunikation |
| Other Credits: |
Book - Photography: Elizaveta Porodina |
| Other Credits: |
Film Grading: Jan Schöningh |
| Other Credits: |
Compositing: Samuel Hencher |
| Other Credits: |
Sound Producer: Cerstin Cassidy |
| Other Credits: |
Sound Design: David Arnold |
| Other Credits: |
Composer: Transatlantic Film Orchestra |
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