3: PRINT, OOH (Print campaign (2-6 executions))

Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores JPG
Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores JPG
Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores JPG
Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores JPG
Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores JPG
Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores JPG

Guess which book is it? - Yan Ji You Bookstores
Yan Ji You Bookstores

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Guess which book is it? - Yan Ji You Bookstores - Yan Ji You Bookstores
Title of Entry: Guess which book is it?
Brand: Yan Ji You Bookstores
Product/Service: Yan Ji You Bookstores
Client: Yan Ji You Bookstores
Entrant Company: The Nine Shanghai
Creative Agency: The Nine Shanghai
Creative Director: Jody Xiong
Art Director: Jody Xiong
Designer: Jody Xiong
Copywriter: Candy Chen
Sector: 38277
Account Manager: Siqi Zhu
Illustrator: Hu Mo
Date of Release: 2019-04-06
Notes: The brand gene of Yan Ji You is a ‘unique reading philosophy’, therefore we use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. We pick 8 different types of books from bookstore bestsellers, including Children, Financial management, literature, science fiction, psychology, art design, life aesthetic, etc., reappear the classical scene of the books three-dimensional by creating a series of posters which have strong visual impact. The illustration of a bug lying on the bed designed based on Franz Kafka’s “The Metamorphosis”; A scary wolf crawl into the chimney, based on famous British fairy tale “Three Little Pigs”; Magician Houdini's escape art, pregnant robots, one-legged brides, bearded women, are based on Shuji Terayama’s fantasy fiction “Fushigi Library”, and so on. Through this series of interesting book guessing posters, the ‘unique reading philosophy’ of Yan Ji You Bookstores has been illustrated to consumers.