18: CRAFT
(Outstanding Special Effects (film/video))
Kungfu Water - Vatti
Trinity Healthy Dishwasher
Silver
|
Title of Entry:
|
Kungfu Water |
|
Brand:
|
Vatti |
|
Product/Service:
|
Trinity Healthy Dishwasher |
|
Client:
|
Vatti / Trinity Healthy Dishwasher |
|
Entrant Company:
|
The Nine Shanghai |
|
Creative Agency:
|
The Nine Shanghai |
|
Craft Leader(s):
|
Jody Xiong |
|
Role:
|
Desiger |
| Chief Creative Officer: |
Jody Xiong |
| Art Director: |
Jody Xiong |
| Copywriter: |
Candy Chen |
| Account Executive: |
Cobe Liu |
| Sector: |
HOUSEHOLD |
| Date of Release: |
2019-03-09 |
| Director: |
Jody Xiong / Joo Teoh |
| Notes: |
Vatti's Trinity Healthy Dishwasher can wash away layers of dirt, they wanted us to create an interesting film to communicate with consumers. We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher. |
| Sound Studio: |
Smile Studio |
| Other Credits: |
Vice President: Cobe Liu. Animated Director: Joo Teoh. Animation designers: Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming. |
JPG
MOV
1m:52s
