18: CRAFT (Outstanding Direction (film/video))

HORNBACH JPG
HORNBACH MP4 1m:00s

HORNBACH "Morning" - HORNBACH
HORNBACH DIY Store

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HORNBACH

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Title of Entry: HORNBACH "Morning"
Brand: HORNBACH
Product/Service: HORNBACH DIY Store
Client: HORNBACH
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Craft Leader(s): Stuart McIntyre
Chief Creative Officer: Guido Heffels, Matthias Storath
Creative Director: Guido Heffels, Marlon Fischer, Felix Pfannmüller
Art Director: Stefan Wittemann, Josefine Naß
Copywriter: Michael Morgenbesser, Sandra Wulkow
Account Executive: Tim Holtkötter, Philippe Brandt
Sector: 38277
Account Manager: Franziska Lequen, Lisa Grafe, Claudia Mauthner
Production Company: ANORAK Film
Producer: Catherine Baikousis
Date of Release: 2019-04-18
Director: Stuart McIntyre
Notes: The first DIY store to claim a time. We created a poetic, heroic ode to the morning – and those it really belongs to: DIYers. A slow-paced, sophisticated counterstatement to a stressed world. Demonstrating with minimal opulence and stripped-down grandeur that there is still a bit of untouched magic left in every busy day. That if you dare to go there, the magic is all yours to consume and to be filled with your project. So DIYers can proudly proclaim: The morning is ours.
Editor: Simon Price
Sound Studio: LOFT Studios Berlin GmbH
Music Company: WALKER
Post Production Company: Slaughterhouse Berlin
Casting: Richard Knowles / Catch Casting
Other Credits: Art Buying / Creative Services: Carola Storto, Julia Wenzel
Other Credits: Agency Producer: Kerstin Heffels
Other Credits: Post Production: Christian Wegehenkel, Eva Klaiber
Other Credits: Cinematographer: Matyas Ederly
Other Credits: Film Grading: Wade Odlum (Alter Ego, Toronto)
Other Credits: Service Production Company: FINCH, Auckland
Other Credits: Sound Producer: Cerstin Cassidy
Other Credits: Sound Design: David Arnold
Other Credits: Composer: Benoit Charles-Marie Lefèvre