21: THE FUTURE (THE FUTURE)

Anticorruption Hackathon by Známkamaráda - e-shop selling highway tokens - Známkamaráda JPG
Anticorruption Hackathon by Známkamaráda - e-shop selling highway tokens - Známkamaráda JPG
Anticorruption Hackathon by Známkamaráda - e-shop selling highway tokens - Známkamaráda MP4 1m:59s

Anticorruption Hackathon by Známkamaráda - Známkamaráda
e-shop selling highway tokens

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Anticorruption Hackathon by Známkamaráda - Známkamaráda - e-shop selling highway tokens

Shortlist

Title of Entry: Anticorruption Hackathon by Známkamaráda
Brand: Známkamaráda
Product/Service: e-shop selling highway tokens
Client: Známkamaráda
Entrant Company: Actum Digital
Creative Agency: WMC Grey
Judging URL: https://znamkamarada.cz/en
Live site URL: https://znamkamarada.cz/en
Chief Creative Officer: David Suda
Account Executive: Hana Šavrdová
Account Manager: Alex Štefanisková
Creative Director: David Suda
Media Strategist: Tomáš Vondráček
Sector: 45054
Media Executive: Michal Fedorko
Digital Strategist: Petr Lazar
Art Director: Aleš Pokorný, Václav Pruner
Copywriter: Klára Javůrková
Date of Release: 2020-01-24
Judging URL: https://znamkamarada.cz/
Notes: This web looks like an ordinary e-shop, selling only 3 products. In fact, it is a complete solution for e-commerce system selling highway tolls. You can even test the highway toll validity here, using the camera of your phone. Its uniqueness lies in its origin – like a protest against the overpriced state contract. This web made a huge step towards a more transparent society and moreover, all the money earned was donated to charity.
Other Credits: Jakub Yellen, Jakub Žídek, Lukáš Neasi