4: AMBIENT AND EXPERIENTIAL (Ambient)

Handheld Concert - The Portable Smart Speaker - Rokid JPG
Handheld Concert - The Portable Smart Speaker - Rokid MOV 2m:18s

Handheld Concert - Rokid
The Portable Smart Speaker

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Handheld Concert - Rokid - The Portable Smart Speaker

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Title of Entry: Handheld Concert
Brand: Rokid
Product/Service: The Portable Smart Speaker
Client: Rokid / The Portable Smart Speaker
Entrant Company: The Nine Shanghai
Creative Agency: The Nine Shanghai
Creative Director: Jody Xiong
Art Director: Jody Xiong
Designer: Jody Xiong
Copywriter: Candy Chen
Chief Creative Officer: Jody Xiong
Sector: 38267
Account Manager: Dong Huan
Date of Release: 2019-06-29
Photographer: Nicholas Siau, Wei Liu
Notes: Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product. Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand. Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from the girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’