4: AMBIENT AND EXPERIENTIAL (Experiential)
pedasuransi - abc sambal
ABC SAMBAL SAUCE
|Title of Entry:||pedasuransi|
|Product/Service:||ABC SAMBAL SAUCE|
|Entrant Company:||VMLY&R MUMBAI|
|Creative Agency:||VMLY&R MUMBAI|
|Creative Director:||Kevin Lobo|
|Art Director:||Akshit VS|
|Designer:||Vijayan Shivan/ Nandan Joshi /|
|Chief Creative Officer:||Venkatgiri Rao|
|Account Executive:||Abhinav Galate|
|Account Manager:||Andreas Christiadi|
|Date of Release:||2019-06-07|
|Notes:||Sambal ABC wasn't being perceived at spicy enough in a country of spice lovers- Indonesia. Even though in blind tests our sambal was declared as spicy, the perception in the market was different.
Show the Indonesians with an act that sambal ABC is actually spicy. The strategy was to almost challenge them into understanding how spicy our sambal was.
We created the world's spiciest noodles with sambal ABC and started giving 'spice insurance' along with it.
This challenge acted as a maginifier for news and pr. Turning the act into an effective messaging.
|Other Credits:||Account executive : Siby Mathews|
|Other Credits:||Business Director: Alpa Dedhia|
|Other Credits:||CEO: Anil Nair|
|Other Credits:||Editor: Amar Sharma|
|Other Credits:||Executive Creative Director: Kevin Lobo|
|Other Credits:||Copywriter: Netra Natrajan|
|Other Credits:||Account Director: Mudit Trivedi|
|Other Credits:||Business Executive: Agnes Getha|
|Other Credits:||Editor: Saurabh Pal|
|Other Credits:||Copywriter: Rajivi Rao|