11: BRAND PURPOSE (Brand Activism)
Football Forevher - Coca-Cola
|Title of Entry:||Football Forevher|
|Entrant Company:||Isobar Sweden|
|Creative Agency:||Isobar Sweden|
|Craft Leader(s):||Henrik Eriksson|
|Creative Director:||Henrik Eriksson|
|Art Director:||Erik Olsson|
|Account Executive:||Helena Skarle|
|Account Manager:||Elina Gustafsson|
|Production Company:||Slutet, Goodbye Kansas Studios, Fixas|
|Date of Release:||2019-05-29|
|Notes:||Men in football are constantly idolized. Throughout history, a dozen male players have had a statue raised in their honor in Sweden. That number for women? 0. Even though the women’s national team has fared much better than their male counterparts in competitions.
During last year's World Cup, Coca-Cola wanted to show its engagement on gender equality in Swedish football. And turned four top players of the national team into symbols of equality in Sweden. The first female players in Sweden to have a statue raised in their honor.
In the summer of 2019, another statue was making headlines when the construction and location of Zlatan Ibrahimović’s statue wes debated. We wanted to (and did) beat him to the punch and we made the conversation revolve around gender inequality in the sport, instead of the accomplishments of yet another male player.
|Other Credits:||PR-specialist: Rebecka Källquist|
|Other Credits:||Sociala medier-specialist: Eric Hahne|
|Other Credits:||Strategist: Daniel Björklund|
|Other Credits:||Planner: Frida Wadsby|
|Other Credits:||Designer: Emelie Dahl, Anna Strömberg|
|Other Credits:||Motion designer: Rasmus Wimby|