8: DIRECT (Consumer product or service (single item))
Noise-o-Meter - Bose
|Title of Entry:||Noise-o-Meter|
|Client:||Taha Hameduddin - Marketing Manager UAE|
|Entrant Company:||Wunderman Thompson Dubai|
|Creative Agency:||Wunderman Thompson Dubai|
|Creative Director:||Associate Creative Director: Hassan Bilgrami|
|Art Director:||Saymon Medeiros|
|Designer:||Digital Designer: Diogo Borges|
|Copywriter:||Arabic Copywriter: Sara Ibrahim|
|Chief Creative Officer:||Executive Creative Director: Pablo Maldonado|
|Account Executive:||Senior Account Executive: Haya Jaouni|
|Account Manager:||Senior Account Director: Irmak Aktas|
|Date of Release:||2020-05-04|
|Notes:||With people staying home due to Covid-19, Bose had to stay relevant without being opportunistic.
While millions of office workers were in WFH mode, not all home offices were equally quiet, making productivity difficult. So leading with innovation and relevance, we brought noise cancelling savings direct to these loud home offices. By converting everyday decibels into discounts on Bose Noise Cancelling Headphones 700.
The Noise-O-Meter uses a first-of-its-kind algorithm engineered to interpret sounds and ambient noise levels in different settings; measuring and instantaneously converting the decibels into discount coupons. Thus bringing a playful, yet rewarding premise: The louder your home office, the larger your discount.
It was also designed to be easily accessible via a simple swipe up from targeted Instagram Stories with a seamless journey from checking the noise to generating and redeeming the coupons. The Noise-O-Meter was launched just a few weeks ago only on Amazon UAE and has already generated an amazing uptake.
Bose cut through the noise to garner positive buzz and appreciation in the UAE with multiple retailers now keen to adapt this in other markets. What’s more, in less than a month, the Noise-O-Meter achieved over 7 million impressions, measuring more than 7000 home office noises and converting 400000+ decibels into discounts. Most importantly, there was an incredible 37.5% increase in average weekly sales of the product promoted.
Note for the Jury: If you can’t access http://noise-o-meter.com in your region (the idea was for the UAE market), please visit http://noise-o-meter.com/jury
|URL Link (optional):||http://noise-o-meter.com/jury|
|Other Credits:||Senior Art Director: Gustavo Dallegrave|
|Other Credits:||Animator: Soheil Magdi|
|Other Credits:||Head of Strategy: Alvaro Bretel|
|Other Credits:||Traffic Manager: Sanaz Khodabandeh|
|Other Credits:||Traffic Coordinator: Josephine Lawaan|
|Other Credits:||Bose Marketing Manager UAE: Taha Hameduddin|
|Other Credits:||Production House: Vox Haus|
|Other Credits:||CGI Director: Paulo Sampaio|
|Other Credits:||CEO MENA: Nassib Boueri|
|Other Credits:||General Manager: Faysal Abdul Malak|