Crónica, the city of disadvantage - LIGA COLOMBIANA CONTRA EL CÁNCER
NON PROFIT ORGANIZATION

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Title of Entry:	Crónica, the city of disadvantage
Brand:	LIGA COLOMBIANA CONTRA EL CÁNCER
Product/Service:	NON PROFIT ORGANIZATION
Client:	LIGA COLOMBIANA CONTRA EL CÁNCER
Entrant Company:	Sancho BBDO
Creative Agency:	Sancho BBDO
Duration of Entry:	00:00
Judging URL:	https://vimeo.com/398689127
Sector:	N/A
Chief Creative Officer:	Mario Lagos, Sergio León, Giovanni Martinez, Hugo Corredor
Account Executive:	Daniel Villa
Account Manager:	Camila Brando
Creative Director:	Sebastián Cuevas, Andrés Luque, Jhonny Victoria
Date of Release:	2020-02-19
Notes:	Chronic malnutrition is a condition that grows during the first 1000 days of life, altering the physical and cognitive development of children throughout their lives. Unlike acute malnutrition, which you can clearly identify the symptoms by just looking at them, this is a physical invisible problem that goes unnoticed by almost everyone, even though in Colombia more than 500,000 children currently suffer from it and approximately 4 million people have been affected. If we brought them together in one place, we’ll be talking about the second most populated city in the country. That’s exactly what we did. - We created a virtual city with buildings, streets, monuments and demographics based on the effects that chronic malnutrition provokes on humans, to show the magnitude of this public health issue. While visiting the city, people could meet their habitants and the disadvantage in which they lived due to poor diet, lack of breast milk and access to clean water. But most importantly, through donations everyone could stop this city from increasing its population.
Art Director:	Manuel Bedoya, Michael Martínez, Andrés Velandia
Copywriter:	Julián Ochoa
Other Credits:	Carlos Felipe Arango, PRESIDENT
Other Credits:	Mario Lagos, Diego Almanza / EXECUTIVE CREATIVE DIRECTOR
Other Credits:	Estefanía López, PLANNER
Other Credits:	Juan Camilo Laverde / STRATEGIC DIRECTOR
Other Credits:	Ricardo Solano, Cristian Sanchez / EDITOR & MOTION DESIGNER
Other Credits:	Natalia Pérez / ACCOUNT Vice President
Other Credits:	Camilo Fajardo, CONTENT MANAGER LEADER
Other Credits:	Dirty Kitchen / AudioVisual Production