12: HEALTHCARE (Public Awareness)
Crónica, the city of disadvantage - LIGA COLOMBIANA CONTRA EL CÁNCER
NON PROFIT ORGANIZATION
|Title of Entry:||Crónica, the city of disadvantage|
|Brand:||LIGA COLOMBIANA CONTRA EL CÁNCER|
|Product/Service:||NON PROFIT ORGANIZATION|
|Client:||LIGA COLOMBIANA CONTRA EL CÁNCER|
|Entrant Company:||Sancho BBDO|
|Creative Agency:||Sancho BBDO|
|Duration of Entry:||00:00|
|Chief Creative Officer:||Mario Lagos, Sergio León, Giovanni Martinez, Hugo Corredor|
|Creative Director:||Andrés Luque, Sebastián Cuevas, Jhonny Victoria|
|Art Director:||Manuel Bedoya, Michael Martínez, Andrés Velandia|
|Account Executive:||Daniel Villa|
|Account Manager:||Camila Brando|
|Date of Release:||2020-02-19|
|Notes:||Chronic malnutrition is a condition that grows during the first 1000 days of life, altering the physical and cognitive development of children throughout their lives.
Unlike acute malnutrition, which you can clearly identify the symptoms by just looking at them, this is a physical invisible problem that goes unnoticed by almost everyone, even though in Colombia more than 500,000 children currently suffer from it and approximately 4 million people have been affected.
If we brought them together in one place, we’ll be talking about the second most populated city in the country. That’s exactly what we did.
We created a virtual city with buildings, streets, monuments and demographics based on the effects that chronic malnutrition provokes on humans, to show the magnitude of this public health issue.
While visiting the city, people could meet their habitants and the disadvantage in which they lived due to poor diet, lack of breast milk and access to clean water. But most importantly, through donations everyone could stop this city from increasing its population.
|Other Credits:||Carlos Felipe Arango / PRESIDENT|
|Other Credits:||Mario Lagos, Diego Almanza / EXECUTIVE CREATIVE DIRECTOR|
|Other Credits:||Natalia Pérez / ACCOUNT Vice President|
|Other Credits:||Juan Camilo Laverde / STRATEGIC DIRECTOR|
|Other Credits:||Estefanía López / PLANNER|
|Other Credits:||Andres Velandia / DIGITAL ART DIRECTOR|
|Other Credits:||Camilo Fajardo / CONTENT MANAGER LEADER|
|Other Credits:||Dirty Kitchen / AudioVisual Production|
|Other Credits:||Ricardo Solano, Cristian Sánchez / EDITOR & MOTION DESIGNER|