4: AMBIENT AND EXPERIENTIAL (Ambient campaign)

Twitter Playhouse - Twittter - Twitter JPG
Twitter Playhouse - Twittter - Twitter JPG
Twitter Playhouse - Twittter - Twitter MP4 2m:15s

Twitter Playhouse - Twitter

Twitter Playhouse - Twitter - Twittter


Title of Entry: Twitter Playhouse
Brand: Twitter
Product/Service: Twittter
Client: Twittter
Entrant Company: geometry MENA
Creative Agency: geometry MENA
Duration of Entry: 02:15
Creative Director: Tomas Lavagno
Art Director: Saleh Dardir
Designer: Sachi Eridiweera
Copywriter: Tom Norton
Chief Creative Officer: Julian Hernandez
Sector: N/A
Account Executive: Nisreen Faris
Account Manager: Zoe Scraggs
Illustrator: Prageeth Malaka
Date of Release: 2019-12-10
Notes: and even their schedules. We made sure that a small break within their busy day is as informative as it is entertaining, ensuring a direct engagement with our audience. As a consequence of this engagement, more enquiries and advertising bookings have come into Q1 of 2020, versus the same time of the year 2019.

We worked closely with Twitter’s data team, collecting stories that trended, that were connected, and that had an impact from the online world onto the online world. As a result, we identified the most interesting stories that started on Twitter in the Middle East. Once the stories were selected, we retraced the source of these retweets, one after another, till we were able to narrate the complete story. We then took over a two-story theater, turning these Twitter stories into theatrical and engaging plays. Making data the protagonist of a show you don’t want to miss, and proving that what happens on Twitter, doesn’t stay on Twitter.

As result, over 180 brands were reached. Top C-level and Senior media agencies professionals. Brand Marketers from direct clients. Media Partners. Journalists from tier one publications from UAE, KSA and Egypt. 9 interviews were held at the event. +100 pieces of coverage was generated in broadcast, print and online media, around the event and year in review data. Very positive feedback from attendees. Business leads increased yoy 20%.
Other Credits: Creative Director Mauricio Sanaiote
Other Credits: Content Director Zubair Tahir
Other Credits: Strategy Director Adrian Mutescu
Other Credits: Experiential Director Uli Stanke
Other Credits: Activation Director Sachin Mendnca
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