19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD
(THE ‘Wish we’d thought of that’ AWARD)
Second Chances - Donate Life California
Organ Donation
Silver
Title of Entry:
|
Second Chances |
Brand:
|
Donate Life California |
Product/Service:
|
Organ Donation |
Client:
|
Donate Life California |
Entrant Company:
|
Casanova McCann |
Creative Agency:
|
Casanova McCann, McCann NY, McCann Canada |
Chief Creative Officer: |
Eric Silver / Elias Weinstock |
Account Executive: |
Anthony Chavez |
Creative Director: |
Fernando Poblete |
Sector: |
PUBLIC & SOCIAL |
Art Director: |
Roman Gonzales |
Copywriter: |
Christian Mondragon - Kristen Scharf |
Date of Release: |
2019-04-01 |
Notes: |
Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity. |
Other Credits: |
President & CEO - Casanova McCann : Ingrid Otero-Smart |
Other Credits: |
Executive Creative Directors: Nir Refuah / Josh Stein / Marco Muñoz |
Other Credits: |
PR Executives: Jeremy Miller / Rahel Rasu |
Other Credits: |
Associate Creative Director: Francisco Rojas |
Other Credits: |
Executive Agency Producers: Dave Herman / Jaqueline bellmore |
Other Credits: |
Head of Production: Nathy Aviram |
Other Credits: |
Digital Operations Director: Jonathan Lackey, Eric Wang |
Other Credits: |
Director of Broadcast Production: Humberto Rodriguez |
Other Credits: |
Producer: Flor Castañeda, Caitlyn Thompson, Ann Davis, Danielle Kehoe |