19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD
(THE ‘Wish we’d thought of that’ AWARD)
Second Chances - Donate Life California
Organ Donation
Silver
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Title of Entry:
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Second Chances |
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Brand:
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Donate Life California |
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Product/Service:
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Organ Donation |
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Client:
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Donate Life California |
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Entrant Company:
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Casanova McCann |
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Creative Agency:
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Casanova McCann, McCann NY, McCann Canada |
| Chief Creative Officer: |
Eric Silver / Elias Weinstock |
| Account Executive: |
Anthony Chavez |
| Creative Director: |
Fernando Poblete |
| Sector: |
PUBLIC & SOCIAL |
| Art Director: |
Roman Gonzales |
| Copywriter: |
Christian Mondragon - Kristen Scharf |
| Date of Release: |
2019-04-01 |
| Notes: |
Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity. |
| Other Credits: |
President & CEO - Casanova McCann : Ingrid Otero-Smart |
| Other Credits: |
Executive Creative Directors: Nir Refuah / Josh Stein / Marco Muñoz |
| Other Credits: |
PR Executives: Jeremy Miller / Rahel Rasu |
| Other Credits: |
Associate Creative Director: Francisco Rojas |
| Other Credits: |
Executive Agency Producers: Dave Herman / Jaqueline bellmore |
| Other Credits: |
Head of Production: Nathy Aviram |
| Other Credits: |
Digital Operations Director: Jonathan Lackey, Eric Wang |
| Other Credits: |
Director of Broadcast Production: Humberto Rodriguez |
| Other Credits: |
Producer: Flor Castañeda, Caitlyn Thompson, Ann Davis, Danielle Kehoe |
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