Second Chances

19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)

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Title of Entry:	Second Chances
Brand:	Donate Life California
Product/Service:	Organ Donation
Client:	Donate Life California
Entrant Company:	Casanova McCann
Creative Agency:	Casanova McCann, McCann NY, McCann Canada
Chief Creative Officer:	Eric Silver / Elias Weinstock
Account Executive:	Anthony Chavez
Creative Director:	Fernando Poblete
Sector:	PUBLIC & SOCIAL
Art Director:	Roman Gonzales
Copywriter:	Christian Mondragon - Kristen Scharf
Date of Release:	2019-04-01
Notes:	Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity.
Other Credits:	President & CEO - Casanova McCann : Ingrid Otero-Smart
Other Credits:	Executive Creative Directors: Nir Refuah / Josh Stein / Marco Muñoz
Other Credits:	PR Executives: Jeremy Miller / Rahel Rasu
Other Credits:	Associate Creative Director: Francisco Rojas
Other Credits:	Executive Agency Producers: Dave Herman / Jaqueline bellmore
Other Credits:	Head of Production: Nathy Aviram
Other Credits:	Digital Operations Director: Jonathan Lackey, Eric Wang
Other Credits:	Director of Broadcast Production: Humberto Rodriguez
Other Credits:	Producer: Flor Castañeda, Caitlyn Thompson, Ann Davis, Danielle Kehoe