4: AMBIENT AND EXPERIENTIAL (Experiential)

IMARS CINEMA - Tencent youth science festival - Tencent JPG
IMARS CINEMA - Tencent youth science festival - Tencent MOV 2m:12s

IMARS CINEMA - Tencent
Tencent youth science festival

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IMARS CINEMA - Tencent - Tencent youth science festival

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Title of Entry: IMARS CINEMA
Brand: Tencent
Product/Service: Tencent youth science festival
Client: Tencent
Entrant Company: Tencent
Creative Agency: Tencent (in house cerative)
Creative Director: Scott xie
Art Director: Ivy huang
Designer: Sonja Xu
Copywriter: Akae wang, Zita zhou
Chief Creative Officer: Akae wang
Sector: 45054
Account Manager: justin lu
Date of Release: 2019-10-27
Notes: Together with “Science” Magazine, Tencent has released a series of popular science video that tells the story of great scientific innovation to encourage interactive learning through campus cinema. In order to cover remote regions in China where facility is not available, Tencent has traveled to the rural Northwestern part of China along with the “Science Caravan” and visited one school every week to play the video in our IMARS Cinema when the sun sets on 7PM. Through this outdoor immersive experience, we encourage the students to explore, ask questions and space, and find out the answers on Tencent’s popular science platform. By 2020, the “Science Caravan” will cover all 32 provinces in China, providing this unique experience for 16 million youth.
URL Link (optional): http://vmore.cn/mprworks/cinema/